Journal content No11 (november) 2018 y.

Наступність та перспективність між дошкільною та початковою освітою

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, and . Наступність та перспективність між дошкільною та початковою освітою//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/pedagogika/2018/11/nastupnist-ta-perspektivnist-mizh-doshkilnoyu-ta-pochatkovoyu-osvitoyu/

Annotation: (Українська) У статті проаналізовано поняття «наступність» і «перспективність», умови наступності в роботі дошкільної і початкової ланок освіти; окреслено роль навчання дітей на пропедевтичному рівні, що забезпечує їх літичний розвиток упродовж перехідних вікових періодів; визначено напрями реалізації принципів наступності, перспективності й спадкоємності.

Forming key compatibilities by introducing personal-oriented technologies

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, , and . Forming key compatibilities by introducing personal-oriented technologies//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/pedagogika/2018/11/formirovanie-klyuchevyh-kompetentnostej-putem-vvedeniya-lichnostno-orientirovannyh-tehnologij/

Annotation: (Українська) Якщо раніше робилася ставка на здобуття знань, то нині – на вміння оперувати здобутими знаннями, використовувати їх на різних рівнях власного життя. Саме особистісно-зорієнтовані форми і методи дають можливість створити комфортні умови навчання, за яких кожен учень відчуває свою необхідність, зможе розкрити свої здібності й продемонструвати знання, відчути впевненість в собі. Учні добре навчаються лише за умови, коли їм цікаво, коли вони переживають хоча б невеликий успіх.

Legal regulation of post-mortem donation in Ukraine

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. Legal regulation of post-mortem donation in Ukraine//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/yurisprudentsiya/2018/11/pravovoe-regulirovanie-posmertnogo-donorstva-v-ukraine/

Annotation: The issue of legal regulation of donor organs transplantation from the deceased person is researched.

Private detective activity in Ukraine in the context of the observance of constitutional human rights

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and . Private detective activity in Ukraine in the context of the observance of constitutional human rights//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/yurisprudentsiya/2018/11/chastnaya-detektivnaya-deyatelnost-v-ukraine-v-kontekste-soblyudeniya-konstitutsionnyh-prav-cheloveka/

Annotation: The aspiration of Ukraine to the European form of state hood as the moment of dominance of constitutional rights of the individual and the rule of law very closely connected with the process of becoming a private detective activity.The article deals with the role and legislative regulation of private detective activity in Ukraine, as well as ensuring the protection of the rights and legitimate interests of a person with the help of private detective activity through the prism of constitutional rights.

Forming of financial strategy of enterprise

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. Forming of financial strategy of enterprise//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/ekonomika/2018/11/formirovanie-finansovoj-strategii-predpriyatiya/

Annotation: The analysis of the modern state and problems of development of the systems of strategic management is executed on the enterprises of Ukraine. Terms and features of forming of financial strategy of enterprise are certain taking into account the modern terms of menage in Ukraine. Offered certain ways of improvement of modern approaches in relation to forming of financial strategy of enterprise with the purpose of increase of level of his competitiveness and strengthening of the financial being in the chosen segment of market.

Essence of the strategy of management of the financial risk of the bank

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. Essence of the strategy of management of the financial risk of the bank//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/ekonomika/2018/11/sushhnost-strategii-upravleniya-finansovym-riskom-banka/

Annotation: The functioning of the banking system is impossible without affecting various risks. Proper valuation, management, and timely warning of these risks enable you to avoid or significantly reduce the inevitable losses incurred in banking. Any financial risk is the uncertainty associated with unanticipated changes in volumes, profitability, cost and structure of assets and liabilities. For a bank it is a result of unexpected changes in interest rates, deposit flows, solvency of borrowers, exchange rates, and the like. That is, financial risks are the main risks in banking.

Registration trademarks in Ukraine and countries of EU: comparative legal analysis

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and . Registration trademarks in Ukraine and countries of EU: comparative legal analysis//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/yurisprudentsiya/2018/11/registratsiya-torgovyh-marok-v-ukraine-i-stranah-es-sravnitelno-pravovoj-analiz/

Annotation: The article is devoted to the study and comparison of the procedure for registration of a trademark in Ukraine and the countries of the European Union. The trademark is considered as a Unique Object of Personification of Business Activity and as a powerful tool at the National and International Levels, which allows the employment company to have a monopoly position on Sites All due to the rightly chosen strategy of protection and protection Exclusive rights to such an object of intellectual property. The mechanism for obtaining trademark protection in the countries of the European Union such as: Great Britain, Italy, Spain, Germany and France is considered. Special aspects of the trademark registration procedure are set out in each of the above-mentioned countries. The necessity of adaptation of the existing norms of Ukrainian legislation to European standards in connection with the ratification of the Association Agreement with the European Union was emphasized.

Evaluation of financial stability of the banking system of Ukraine

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and . Evaluation of financial stability of the banking system of Ukraine//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/ekonomika/2018/11/otsenka-finansovoj-ustojchivosti-bankovskoj-sistemy-ukrainy/

Annotation: The article analyzes the assessment of financial stability of the banking system of Ukraine, according to the methodology of the NBU. And the rating of financial stability of banks of Ukraine is considered.

Порівняльний аналіз страхового ринку країн Західної Європи та України

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and . Порівняльний аналіз страхового ринку країн Західної Європи та України//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/ekonomika/2018/11/porivnyalnij-analiz-strahovogo-rinku-krayin-zahidnoyi-yevropi-ta-ukrayini/

Annotation: (Українська) У статті проведено порівняльний аналіз страхового ринку України та окремих країн Європейського Союзу, визначено структуру та проаналізовано основні показники страхових ринків Великобританії, Франції, Німеччини та України. Проведено аналіз функціонування вітчизняного та зарубіжних ринків страхування, а саме Великобританії, Німеччини, Франції за такими основними показниками як: чисельність страховиків; обсягів валових страхових премій та валових страхових виплат; рівнів валових страхових виплат; рівнів проникнення страхування у країні. Виявлено основні тенденції розвитку цих ринків. Виявлено, що розвиток страхового ринку в Україні протягом 2013-2017 рр. характеризувався такими негативними явищами, як: низька довіра громадськості до страхових компаній; низький рівень платоспроможності споживачів страхових послуг; низький рівень розвитку інфраструктури страхового ринку; низька ринкова капіталізація та низька якість активів; непопулярність страхування життя серед населення України; відсутність механізму гарантування страхових виплат за довгостроковим страхуванням життя; фінансово-економічна та соціально-політична нестабільність у країні. З’ясовано можливі напрями вдосконалення вітчизняного страхового ринку на основі зарубіжного досвіду. За результатами проведеного аналізу з’ясовано, що страховий ринок України, у порівнянні з провідними країнами світу, є недостатньо розвинутим, це показує рівень проникнення страхування та рівень валових страхових виплат.

Social responsibility of the hotel business

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. Social responsibility of the hotel business//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/ekonomika/2018/11/sotsialnaya-otvetstvennost-gostinichnogo-biznesa/

Annotation: The article is devoted to research on theoretical fundamentals of understanding of corporate social responsibility hotel business, progress and problems of its expansion, as well as scientific justification of higherpriority lines of its development in Ukraine based on this research. The components of the social responsibility of the hotel business are presented. The attention was paid to the corporate responsibility of the hotel business. The question of social responsibility of the hotel business in Ukraine is debatable, therefore the study of the use of foreign experience is quite relevant.

Simulation of the financial safety management system of the enterprise

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. Simulation of the financial safety management system of the enterprise//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/ekonomika/2018/11/modelirovanie-sistemy-upravleniya-finansovoj-bezopasnostyu-predpriyatiya/

Annotation: The article deals with the essence of financial security and its place in the system of economic security of the enterprise. The mechanism of financial security management of the enterprise is investigated, the structure and content of its main components are determined, their general characteristic is given.

Features of regulation and management of agriculture in Israel

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and . Features of regulation and management of agriculture in Israel//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/yurisprudentsiya/2018/11/osobennosti-regulirovaniya-i-vedeniya-selskogo-hozyajstva-v-izraile/

Annotation: This article is devoted to the peculiarities of the agrarian policy of Israel. The peculiarities of influencing the production of agricultural products by the state through the establishment of quotas, subsidies, subsidies, determination of priority directions of development and management of agriculture are analyzed. The article outlines the consequences, prerequisites and feasibility of such an impact on the country's agricultural sector. Analyzed statistical data on the volume of state support for agriculture in Israel. The paper identifies which sectors of agriculture are supported more actively by the state and by means of which such support is provided. It is noted that the state encourages the population to run agriculture and tries to support agriculture, so that it has the opportunity not only to exist at a certain level but also to improve its performance. The authors state how the historical, climatic, social, and geographical factors influence the development of agriculture in the country. The importance of technological innovations in the agrarian sector of the country and methods of introduction of new technologies are determined. Also, historical aspects of the origin and development of cooperative forms of agricultural entrepreneurship are investigated: kibbutz and moshavs. Prerequisites for their emergence, problems of development and significance for Israel. The features of agricultural management in cooperative enterprises are considered, their types and differences between them. The paper indicates how effective the cooperative form of economy and the prospects for its use in the future. According to the authors, the study of Israel's experience in agricultural development is important for other countries in the world due to the global food crisis, environmental problems, population growth and the lack of resources that Israel has been addressing for over 100 years.

Sociolinguistic aspect of the modern children`s literature translation (by the novel of J. K. Rowling “Harry Potter and the sorcerer’s stone”)

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and . Sociolinguistic aspect of the modern children`s literature translation (by the novel of J. K. Rowling “Harry Potter and the sorcerer’s stone”)//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/filologiya/2018/11/sotsiolingvistichnij-aspekt-perekladu-suchasnoyi-dityachoyi-literaturi-na-materiali-romanu-dzh-k-rouling-garri-potter-i-filosofskij-kamin/

Annotation: The article reveals the characteristic features of the children`s literature, gives a description of problems that may arise within the process of translation of the sociolinguistic aspect of language and their causes. Due to the comparative analysis of the translation of the novel by Joanne K. Rowling “Harry Potter and the Sorcerer's Stone” into Ukrainian with its original in English, the translation strategies and tactics of reproduction of the sociolinguistic marked units as onyms and realias are determined. The article gives the examples and the ways of translation of some selected marked units.

Функціональні характеристики фразеологічних одиниць у текстах газетних повідомлень

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. Функціональні характеристики фразеологічних одиниць у текстах газетних повідомлень//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/filologiya/2018/11/funktsionalni-harakteristiki-frazeologichnih-odinits-u-tekstah-gazetnih-povidomlen/

Annotation: (Українська) У статті розглядається функціональні особливості фразеологічних одиниць у текстах газетних повідомлень. А саме розшифровується поняття «текст», «газетний текст». Увага приділяється функціональним характеристикам фразеологічних одиниць. На початку статті, окрім пояснень понять «текст», «газетний текст», розкривається поняття «фразеологія», «фразеологічні одиниці».

Model of e-commerce business in the market of children’s toys in Ukraine

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and . Model of e-commerce business in the market of children’s toys in Ukraine//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/ekonomika/2018/11/model-vedeniya-biznesa-elektronnoj-kommertsii-na-rynke-detskih-igrushek-v-ukraine/

Annotation: The article examined key factors affecting the functioning of the e-commerce market in Ukraine, and highlighted their specific features, in particular, examples of international institutional models of e-commerce are given. The problem of the absence of an institutional model in the legislation of Ukraine is indicated. The comparison of the share of buyers with the percentage of the population with the admission to the network by country is considered. The main characteristics of the children's toys market are singled out. The urgency of introducing modern information technologies and communication tools into business practice is substantiated. Comparison of the main characteristics of the e-commerce market development in Ukraine and Poland. Based on the studies, positive and negative components of this type of activity in Ukraine, potential risks have been established. Recommendations are given regarding the improvement of the functioning and prospects for the development of the e-commerce market, and the choice of the institutional model characteristic for the Ukrainian market.

Biogaz – a perspective energy source

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and . Biogaz – a perspective energy source//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/tehnicheskie-nauki/2018/11/biogaz-perspektivnyj-istochnik-energii/

Annotation: The article addresses the question of what biogas is, its composition and quality, as well as methods of production. The principle of operation of a biogas plant. It analyzed the reliability and safety when working with a biogas plant. An example of calculating the parameters of a biogas plant is proposed.

Використання екзотизмів у туристичних рекламних текстах

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. Використання екзотизмів у туристичних рекламних текстах//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/filologiya/2018/11/vikoristannya-ekzotizmiv-u-turistichnih-reklamnih-tekstah/

Annotation: (Українська) У статті проаналізовано іншомовні запозичення, що відображають реалії інших країн, які лінгвісти класифікують як екзотизми у туристичних рекламних текстах.

Теоретико-методологічні аспекти конкурентних позицій

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. Теоретико-методологічні аспекти конкурентних позицій//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/ekonomika/2018/11/teoretiko-metodologichni-aspekti-konkurentnih-pozitsij/

Annotation: (Українська) В даній статті було розглянуто основні поняття конкурентоспроможності підприємства, досліджено його основні умови та ознаки, а також структуровані основні методи, які характеризують ринкові позиції підприємства.

Automatization of business processes of advertising agency

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and . Automatization of business processes of advertising agency//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/ekonomika/2018/11/avtomatizatsiya-biznes-protsessov-reklamnogo-agentstva/

Annotation: Further development of the process approach is associated with executable business processes. For many companies implementation of the system, which implements the automation of business processes, is actual. The aim of this work is modeling of business processes of an advertising agency in notations which support the ability to transfer processes in the runtime environment. The article investigates the possibilities of modeling business processes in different notations (for example, in advertising agency) as a way to automate the business as a whole and its individual parts. We consider a special class of systems workflow, which are used in the automation of business processes. When modeling business processes used notation, such as: IDEF3, Business Process, Activity diagram. Results. The article describes the features of modeling business processes in notations which support workflow system. The problems that arise in the implementation of workflow systems in enterprises are considered. One of the conditions to increase the impact of the use of the process approach is the allocation of a business architecture of processes for which suitable automation. To maintain the performance of the company processes necessary to implement workflow systems. Implementation costs recouped through improved process control, reduce dependence on labor.

Формування ІКТ компетентностей молодших школярів засобами технології веб-квест

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and . Формування ІКТ компетентностей молодших школярів засобами технології веб-квест//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/pedagogika/2018/11/formuvannya-ikt-kompetentnostej-molodshih-shkolyariv-zasobami-tehnologiyi-veb-kvest/

Annotation: (Українська) У статті розглянуто поняття веб-квесту, як педагогічної технології та шляхи використання її у початковій школі. Сучасне покоління дітей цифрової епохи вимагає використання інноваційних, нестандартних та інтерактивних методів роботи. Попри те, що ця технологія цілком пов’язана з застосуванням інформаційно-комунікаційних технологій не означає, що вона призначена лише для уроків інформатики. Її можна використовувати для будь-якого предмету, а також інтегрувати.

Molecular modelling of the structure of a protein complex with a ligand via a neural network

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. Molecular modelling of the structure of a protein complex with a ligand via a neural network//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/tehnicheskie-nauki/2018/11/modelirovanie-molekulyarnoj-struktury-kompleksa-belka-s-ligandom-s-pomoshhyu-nejroseti/

Annotation: This paper presents the new approach for molecular docking through using neural networks. Neural networks are able to summarize a huge amount of data and generate real-time new ones based on them and the laws found. The significance and problems of molecular docking are described. Classical biochemical approaches, their pros and cons are described and compared with the proposed method. New method structure and results described. The ways for further research are proposed as well.

Ideological-content and feature-compositional features of the novel by Thomas Mann “Lotta in Weimar”

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. Ideological-content and feature-compositional features of the novel by Thomas Mann “Lotta in Weimar”//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/filologiya/2018/11/idejno-soderzhatelnaya-i-syuzhetno-kompozitsionnye-osobennosti-romana-tomasa-manna-lotta-v-vejmare/

Annotation: The Thomas Mann figure is significant for European culture. His legacy became a material for numerous literary, aesthetic, philosophical, art studies and linguistic studies, the total volume of which exceeds the volume of the author's own literary works. Describing his work at the end of his life, Thomas Mann said: "My time was changing, but my life in it represents unity." Indeed, in his work organically combined biography and creativity, social and individual. The researchers of T. Mann's literary work reveal a number of innovative techniques characteristic of the writer's idiostyle, the emergence and use of which in his work was conditioned precisely by the appearance of the ideas of psychoanalysis in the psychological and philosophical situation at the beginning of the twentieth century. First of all, this is an internal monologue associated with the technique of the stream of consciousness, which serves mainly means of transferring emotional experiences of characters.

The image of Goethe in the as the of Thomas Mann

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. The image of Goethe in the as the of Thomas Mann//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/veterinariya/2018/11/obraz-j-v-gete-v-estetike-tomassa-manna/

Annotation: Thomas Mann is a multifaceted person who has entered the history of world literature for more than one century. The proud German genius, who most appreciated creative freedom, and at the same time a humanist, a bearer of democratic and even liberal convictions, is a wise teacher. These two "I" can be found in all the works of Thomas Mann. In a creative manner, the writer combines traditional realistic and innovative modernistic means of reflecting reality. From realism of the XIX century. he borrowed widespread descriptions, (description of Venice, Italian resorts), psychological analysis (author reveals feelings, thoughts, state of soul heroes), naturalistic details. But the prose enriched realism at the expense of modernist techniques. Painting works, sharpening contrasts were due to the influence of impressionism. Expressionist elements were felt in the expressiveness of depicting characters, moods, feelings of heroes. The peculiarity of works was also philosophical and allegorical.

Legal and organizational features of sea and river carriages

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. Legal and organizational features of sea and river carriages//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/yurisprudentsiya/2018/11/organizatsionno-pravovye-osobennosti-osushhestvleniya-morskih-i-rechnyh-perevozok/

Annotation: The article analyzes the organizational and legal features of the implementation of sea and river carrieges, analyzed the state of sea and river carriages in the Ukrainian and in the global space.

Legal status of agroholdings in Ukraine

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and . Legal status of agroholdings in Ukraine//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/yurisprudentsiya/2018/11/pravovoe-polozhenie-agroholdingov-v-ukraine/

Annotation: The article analyzes the preconditions of the formation of such an agricultural commodity producer as agroholdings. The legal status of agroholdings in Ukraine, as well as their influence on the development of the economy and the relation with small and medium agribusiness are investigated.

Development of the survey budgeting optimization

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. Development of the survey budgeting optimization//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/ekonomika/2018/11/1926-2/

Annotation: The article defines the problem of marketing surveys budgeting. The author's methodology for solving this problem is submitted, described and substantiated.

Directions optimizing activities local government organs

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. Directions optimizing activities local government organs//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/gosudarstvennoe-upravlenie/2018/11/napryami-optimizatsiya-diyalnosti-organiv-mistsevogo-samovryaduvannya/

Annotation: The article analyzes the problems of the development of local self-government that need to be solved in spite of the crisis situation in the economy and the whole institutional and political system and the conclusions drawn.

Нові методики у викладанні іноземної мови для студентів

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Bibliographic description of the article for the citation:

. Нові методики у викладанні іноземної мови для студентів//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/filologiya/2018/11/novi-metodiki-u-vikladanni-inozemnoyi-movi-dlya-studentiv/

Annotation: (Українська) У статті розглядаються нові методи вивчення іноземної мови, можливість застосування CLІL у вищих учбових закладах. Також розглядається можливість застосування комп’ютерних технологій для підвищення якості навчання.

Інноваційні інформаційні технології у навчанні

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Bibliographic description of the article for the citation:

. Інноваційні інформаційні технології у навчанні//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/pedagogika/2018/11/innovatsijni-informatsijni-tehnologiyi-u-navchanni/

Annotation: (Українська) У статті аналізується поняття «інноваційні інформаційні технології», визначено педагогічні умови застосування новітніх інформаційних технологій у навчально-виховному процесі сучасної школи.

Modernization heat exchanger

Author: and

Bibliographic description of the article for the citation:

and . Modernization heat exchanger//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/tehnicheskie-nauki/2018/11/modernizatsiya-nagrevatelya/

Annotation: The coke oven gas treatment unit heat exchanger is proposed and substantiated.

Market research of the Dnipropetrovsk region’s tourist flows

Author: , and

Bibliographic description of the article for the citation:

, and . Market research of the Dnipropetrovsk region’s tourist flows//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/ekonomika/2018/11/issledovanie-turisticheskih-potokov-dnepropetrovskoj-oblasti/

Annotation: (Українська) У статті розглянуто основні тенденції ринку туристичних послуг Дніпропетровської області та м. Дніпра зокрема. Охарактеризовано суб’єкти туристичної діяльності в області, проаналізовано динаміку туристичних потоків.

Модернізація реакторного блоку каталітичного риформінгу

Author: and

Bibliographic description of the article for the citation:

and . Модернізація реакторного блоку каталітичного риформінгу//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/tehnicheskie-nauki/2018/11/modernizatsiya-reaktornogo-bloku-katalitichnogo-riformingu/

Annotation: (Українська) Запропоновано реактор який забезпечує рівномірну подачу при зниженні гідравлічного опору, спрощення конструкції та підвищення ефективності масообміну

Web analytics in successful internet marketing

Author:

Bibliographic description of the article for the citation:

. Web analytics in successful internet marketing//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/ekonomika/2018/11/veb-analitika-v-uspeshnom-internet-marketinge/

Annotation: Article investigates the concept of "Internet analytics", describes and summarizes its types. In additon, it determines the main application tendencies and development perspectives.

Лексичні засоби реалізації категорії інформативності у текстах сфери будівництва

Author:

Bibliographic description of the article for the citation:

. Лексичні засоби реалізації категорії інформативності у текстах сфери будівництва//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/filologiya/2018/11/leksichni-zasobi-realizatsiyi-kategoriyi-informativnosti-u-tekstah-sferi-budivnitstva/

Annotation: (Українська) Стаття присвячена аналізу інформативності як основної категорії фахового тексту сфери будівництва. У роботі були досліджені лексичні засоби реалізації інформативності, зокрема терміни сфери будівництва.

Феномен «чайлдфри»: социологический взгляд

Author: and

Bibliographic description of the article for the citation:

and . Феномен «чайлдфри»: социологический взгляд//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/sotsiologiya/2018/11/fenomen-chajldfri-sotsiologicheskij-vzglyad/

Annotation: (Русский) В данной статье рассматривается социальный феномен «чайлдфри», присущий современному обществу: значение, первопричины, характеристики, а также российский опыт изучения данного явления.

Modern problems of internal control of inventories in enterprises and ways for their solution

Author: and

Bibliographic description of the article for the citation:

and . Modern problems of internal control of inventories in enterprises and ways for their solution//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/ekonomika/2018/11/sovremennye-problemy-vnutrennego-kontrolya-proizvodstvennyh-zapasov-na-predpriyatiyah-i-puti-ih-resheniya/

Annotation: The article reveals the main directions of the internal control of inventories, analyzes their main modern problems and suggested ways to solve them.

Example of courage in German literature

Author:

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. Example of courage in German literature//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/filologiya/2018/11/obraz-kurazh-v-nemetskoj-literature/

Annotation: The image of Courage in the works of G. Ya. K. Grimmelshausen, B. Brecht. It is noted that the appeal to the image of a woman in a war is a reaction of writers to the crisis of the socio-historical situation. Identifies the features of the image Courage as acting character and sharp social in the work of G.YA.K. Grimmelshausen, considered reception of this image, changes in its interpretation by B. Brecht. The ideological and artistic content of the image Courage is interconnected with the peculiarities of the development of individual stages of German literature, reflecting the individual aesthetic attitudes of the writers.

The actual problems of development of ecological marketing in Ukraine

Author:

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. The actual problems of development of ecological marketing in Ukraine//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/ekonomika/2018/11/aktualnye-problemy-razvitiya-ekologicheskogo-marketinga-v-ukraine/

Annotation: The article considers the views of foreign and domestic scientists on ecological marketing, its types and perspective ways of development. Ecological marketing is considered from the point of view of promotion of products with ecological characteristics that are made of environmentally friendly materials and raw materials; Promotion of environmental technologies that have less harm to the environment; the promotion of environmental ideas, the creation of an ecologically oriented society and the provision of environmental protection high-priority ideas in society. The main directions of application of ecological marketing by Ukrainian enterprises are investigated. It was revealed that in the main, ecological marketing in Ukraine is represented by the release and promotion of healthy products of different ecological origin of raw materials for their manufacture. The main problems of environmental marketing in Ukraine are insufficient attention to ecological technologies and technologies of economical use of nature, as well as insufficient propaganda of the ecological way of life. The proposals on the promotion of environmental education and knowledge, which will require the revival of state environmental policy, as well as the introduction of economical use of nature in various fields, will require private-government cooperation in this area. The perspective directions of research on ecological marketing in Ukraine are considered, which include the study of the degree of environmental friendliness of various products and technologies and research in the field of green tourism development.

Economic mechanism of financial results management of the enterprise

Author:

Bibliographic description of the article for the citation:

. Economic mechanism of financial results management of the enterprise//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/ekonomika/2018/11/ekonomicheskij-mehanizm-upravleniya-finansovymi-rezultatami-predpriyatiya/

Annotation: Management of financial results is intended to solve important tasks of increasing the production potential of the enterprise and ensuring ongoing activity. An economic mechanism for managing financial results should meet the following conditions as to meet the goals, goals of strategic development of the enterprise and ensure the effective realization of the main goal and key tasks of management of the financial entity. The construction of an economic mechanism for managing the financial results of an enterprise involves the formation and substantiation of the main elements – the main goal, key tasks, subjects, objects, functions, principles, methods and levers. In the process of managing the financial results of the enterprise, these methods are realized through the action of a number of levers. The structure of the subsystem of the financial results management procedures in the economic management mechanism of the financial results of the enterprise includes financial management procedures, target strategy and tools.

Облік витрат підприємства на виробництво продукції

Author: and

Bibliographic description of the article for the citation:

and . Облік витрат підприємства на виробництво продукції//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/ekonomika/2018/11/oblik-vitrat-pidpriyemstva-na-virobnitstvo-produktsiyi/

Annotation: (Українська) У статті розглянуто теоретичні та методологічні аспекти обліку та аналізу витрат підприємства на виробництво продукції, товарів чи послуг.

Лексичні характеристики текстів газетних заголовків

Author:

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. Лексичні характеристики текстів газетних заголовків//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/filologiya/2018/11/leksichni-harakteristiki-tekstiv-gazetnih-zagolovkiv/

Annotation: (Українська) Стаття присвячена аналізу лексичних особливостей текстів газетних заголовків. У даній статті розглянуто тексти газетних заголовків, з точки зору їх лексичних характеристик. Досліджено поняття газетний заголовок. Описано лексичні характеристики та функції, які притаманні текстам газетних заголовків, представлені різноманітні скорочення та абревіатури якими насичені газетні заголовки.

The influence of scientific achievements on the reputation of the country

Author:

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. The influence of scientific achievements on the reputation of the country//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/ekonomika/2018/11/vliyanie-nauchnyh-dostizhenij-na-reputatsiyu-strany/

Annotation: The reputation of a country is influenced by a large number of factors that the state can influence. Among the factors that can be influenced by one of the key for our state is scientific activity. The authors of the study believe that there is a correlation between the reputation of the country and its economic results. In addition, reputation directly affects the welfare of the state and its ability to successfully compete and develop in the global economy. In their view, effective reputation management practices make it possible for countries to be relevant and to differentiate themselves in a globalized world, which is paramount in the face of fierce competition. Some scholars believe that today Ukraine has a rather uncertain reputation on the world stage, which is why it loses dividends not only in the political space, but also in matters of national security, economic growth, democratic transformations, scientific environment, etc. The urgent issue is the transformation of Ukraine into a European state with appropriate standards of internal and external stability. This requires a clear definition of geopolitical priorities and self-determination as a sovereign state with its own national interests. It is worthwhile to note that Ukrainian science was able to maintain its reputation in the world, and continues to defend the country's honor on the world stage.

Соціодіалект кокні як домінанта авторського стилю Б. Шоу у п’єсі «Пігмаліон»

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. Соціодіалект кокні як домінанта авторського стилю Б. Шоу у п’єсі «Пігмаліон»//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/filologiya/2018/11/sotsiodialekt-kokni-yak-dominanta-avtorskogo-stilyu-b-shou-u-p-yesi-pigmalion/

Annotation: (Українська) Проаналізовано Кокні як домінанту авторського стилю Б. Шоу на матеріалі п’єси «Пігмаліон». У статті приділяється увага лінгвістичним, функціональним і культурним особливостям соціодіалекту Кокні та його функціям у п’єсі. Висвітлено особливості вимови кокні, відхилення від лексичної та граматичної норми стандартної англійської мови.

The essence of the image and its value in scientific activities

Author:

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. The essence of the image and its value in scientific activities//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/ekonomika/2018/11/sushhnost-imidzha-i-ego-znachenie-v-nauchnoj-deyatelnosti/

Annotation: The article discusses the views of scientists studying the image. The study of the essence of the image has a number of features that are affected by the scope of research. According to many Ukrainian scientists, the image is closely related to the stereotype, that is, it is a certain simplification of reality, its sketchiness as an integral attribute of the human psyche. On the basis of this, the scientific image and image of science can be conventionally attributed to the public image, since scientific activity affects not only society, but also the nation as a whole. The very activity of the community position on my thoughts is in my imagination of science. In the practice of every day in the world of science, it was assumed to be double-valued to the minister to the world from the head of the office. Synergy to understand the vision of the science from the humanitarian point of view and interpretation: image, installation, interest to science, thought, stave. The main interpretations of the “image of science” are based on the initial assignment and adaptation of the scientific discipline to the sphere of suspension of social activities. In the course of the progress of the book, it was assigned, because it is the singular unwillingness of the scientific treatise to understand the “image of science” and the “name of science”, which is needed for a complete report, specificity of work.

Outsourcing contract and its characteristics

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. Outsourcing contract and its characteristics//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/yurisprudentsiya/2018/11/dogovor-autsorsinga-i-ego-harakteristika/

Annotation: The article is devoted to the description of the contract of outsourcing, as an untitled (not named), mixed economic contract. In the work, the analysis of definitions, advantages and disadvantages of the contract, areas of its application and history are monitored.

Тревожность и как с ней совладать

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. Тревожность и как с ней совладать//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/psihologiya/2018/11/trevozhnost-i-kak-s-nej-sovladat/

Annotation: Anxiety is found each. This article talks about the cause of anxiety, the consequences of being in constant stress, as well as the ways of coping with stress studied by scientists.

The court`s decision as a precedent and case law

Author: and

Bibliographic description of the article for the citation:

and . The court`s decision as a precedent and case law//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/yurisprudentsiya/2018/11/reshenie-suda-kak-pretsedent-i-sudebnaya-praktika/

Annotation: In this article a study was conducted on the interpretation of definition of court decision. Comparison and analysis of the proposed by scientists notions was conducted. Definitions «court`s decision» and «adjudication» was delimited. The notion of court`s decision in the aspects of precedent and case law was defined. Key words:,,

Features definitions of brand and architecture of brands. Advantages of creation structured brand portfolio

Author:

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. Features definitions of brand and architecture of brands. Advantages of creation structured brand portfolio//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/ekonomika/2018/11/osobennosti-ponyatiya-brend-ta-arhitektury-brendov-preimushhestva-sozdaniya-strukturirovannogo-portfelya-brendov/

Annotation: The paper considers the concept of «brand» and «brand architecture». A comparative analysis was conducted regarding the understanding these concepts by different scientists. The schemes of brand building, which are used in the activities of well-known marketing companies, were considered. The advantages of building a brand architecture for company owners are determined.

Method of drying cardboard cloth after the glue press

Author: and

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and . Method of drying cardboard cloth after the glue press//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/tehnicheskie-nauki/2018/11/metod-sushki-kartonnogo-polotna-posle-kleilnogo-pressa/

Annotation: The purpose of the sizing of cardboard and paper canvases. The main disadvantages of sizing are indicated. A method of processing the glued fabric to eliminate the adhesion of glue on the surface of the drying cylinders is proposed.

Development of autonomous control of the sun battery conditions using Arduino platforms

Author: and

Bibliographic description of the article for the citation:

and . Development of autonomous control of the sun battery conditions using Arduino platforms//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/tehnicheskie-nauki/2018/11/razrabotka-avtonomnogo-ustrojstva-kontrolya-polozheniya-solnechnoj-batarei-s-ispolzovaniem-platformy-arduino/

Annotation: The paper considers the main principles and development of an autonomous device for monitoring the position of the solar array on the Arduino platform.

Effect of taxes on financial and economic activity of the enterprise

Author:

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. Effect of taxes on financial and economic activity of the enterprise//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/ekonomika/2018/11/1861-2/

Annotation: Research influence of taxes on financial-economic activity of the enterprise was conducted.

Competitiveness of agricultural enterprise in the context of its safe development

Author:

Bibliographic description of the article for the citation:

. Competitiveness of agricultural enterprise in the context of its safe development//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/ekonomika/2018/11/konkurentosposobnost-selskohozyajstvennogo-predpriyatiya-v-kontekste-ego-bezopasnogo-razvitiya/

Annotation: The essence of the economic category «enterprise competitiveness» is disclosed. It has been determined that the competitiveness of an enterprise is one of the main prerequisites for its safe development, which is characterized by the ability of an agricultural enterprise to occupy better competitive positions than its competitors. It is established that the assessment of the level of competitiveness of the enterprise provides for the evaluation of the market position in the market in order to ensure the safe operation of the enterprise. When diagnosing the competitiveness of an agricultural enterprise, it is recommended to use the effective competition method.

The formation of image of the company

Author:

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. The formation of image of the company//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/ekonomika/2018/11/formirovanie-korporativnogo-imidzha-kompanii/

Annotation: The process of the formations of image of the company by special instruments of marketing communications is analysed in the article. In particular, disagreements of using special corporate products are considered. Their classification and features of use in the industrial and consumer markets are offered.

Marketing commodity policy of the enterprise and ways of its improvement

Author:

Bibliographic description of the article for the citation:

. Marketing commodity policy of the enterprise and ways of its improvement//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/ekonomika/2018/11/marketingovaya-tovarnaya-politika-predpriyatiya-i-puti-ego-sovershenstvovaniya/

Annotation: The article is devoted to the fact that commodity policy is a leading component of the marketing complex, which determines the content of other components and the success of the production and economic activity of the enterprise as a whole. The main objectives of commodity policy include quality management, competitiveness and life cycle of goods, as well as product range and nomenclature. In our time, marketing has become very important in the company's activities, including the company's commodity policy. Commodity policy is an integral part of the company's marketing policy. It includes market research, consumers, competitors; development of the program of action of the firm in the field of production; forecasting of the product life cycle; as well as his analysis. The article describes the essence and components of the marketing commodity policy of enterprises. The development, formation and management of the product range and the methods of improving the marketing marketing policy of the enterprise are also highlighted.

Assessment of the actuality of development of a web-oriented system of total design

Author:

Bibliographic description of the article for the citation:

. Assessment of the actuality of development of a web-oriented system of total design//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/tehnicheskie-nauki/2018/11/otsenka-aktualnosti-razrabotki-web-orientirovannoj-sistemy-tselostnogo-proektirovaniya/

Annotation: The urgency and possibilities of development of the Web-oriented system of holistic designing are researched.

Improving the economic efficiency of pig production based on branch’s development intensification

Author:

Bibliographic description of the article for the citation:

. Improving the economic efficiency of pig production based on branch’s development intensification//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/ekonomika/2018/11/povyshenie-ekonomicheskoj-effektivnosti-proizvodstva-produktsii-svinovodstva-na-osnove-intensifikatsii-razvitiya-otrasli/

Annotation: The article analyzes the theoretical aspects of intensification of pig breeding and determines the main directions of increasing the economic efficiency of the industry in agricultural enterprises.

Improvement system of personnel development management

Author:

Bibliographic description of the article for the citation:

. Improvement system of personnel development management//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/ekonomika/2018/11/sovershenstvovaniya-sistemy-upravleniya-personalom-predpriyatiya/

Annotation: The importance of this topic was emphasized in this article. There are many different author's views on the given scientific categories, this fact takes into account. Different approaches, to defining concepts such as "human resources management" and "staff development", were considered. The essence of the concept "control system" was revealed. The system of personnel development management in the organization was described, too. The peculiarities of different types of personnel training, were substantiated.

Communication policy of the enterprise and directions of its perfection

Author:

Bibliographic description of the article for the citation:

. Communication policy of the enterprise and directions of its perfection//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/ekonomika/2018/11/kommunikatsionnaya-politika-predpriyatiya-i-sposoby-ee-usovershenstvovaniya/

Annotation: The basic elements of communication process are considered in the article, as well as possibilities of the computer-integrated use of communication policy are investigated in the processes of modern communication society. On the basis of analysis of approaches to the concept of communication policy the general scheme of realization of communication process is resulted.

Problems of alienation farm as an integral property complex

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Bibliographic description of the article for the citation:

. Problems of alienation farm as an integral property complex//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/yurisprudentsiya/2018/11/problemy-otchuzhdeniya-fermerskogo-hozyajstva-kak-tselostnogo-imushhestvennogo-kompleksa/

Annotation: The article is devoted to the study of the problems of alienation of a farm as an integral property complex. The shortcomings of the legal regulation of the alienation of a farmer are highlighted. The necessity of improvement of the land legislation is substantiated and the corresponding proposals are formulated by the author.

Особливості виховання і педагогічної підтримки учнів у початковій школі

Author:

Bibliographic description of the article for the citation:

. Особливості виховання і педагогічної підтримки учнів у початковій школі//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/pedagogika/2018/11/osoblivosti-vihovannya-i-pedagogichnoyi-pidtrimki-uchniv-u-pochatkovij-shkoli/

Annotation: (Українська) У статті розкриваються умови реалізації Концепції Нової української школи до всестороннього розвитку молодших школярів через виховання й різні форми педагогічної підтримки. Означені представлені підходи до організації педагогічної підтримки, враховано особливості індивідуальних особливостей учнів початкової школи згідно особистісної якості «вихованість». Посилення педагогічної підтримки варто виконувати через стимулювання та підтримку ініціативу і відкритість в пізнанні зусиллями самих учнів.

About the issues of legal regulation of the protection of agricultural enterprises from raiding

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. About the issues of legal regulation of the protection of agricultural enterprises from raiding//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/yurisprudentsiya/2018/11/k-voprosu-problematiki-pravovogo-regulirovaniya-zashhity-selskohozyajstvennyh-predpriyatij-ot-rejderstva/

Annotation: This article is devoted to the coverage of the current issue of legal protection of agricultural enterprises from raiding. The paper describes modern approaches to defining the term "raider", describes the specifics of the procedure of raider hunts of agricultural enterprises in Ukraine, and proposes ways to solve the problem set forth in the article.

Prohibition of euthanasia in Ukraine as a violation of human rights

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and . Prohibition of euthanasia in Ukraine as a violation of human rights//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/yurisprudentsiya/2018/11/zapret-evtanazii-v-ukraine-kak-narushenie-prav-cheloveka/

Annotation: The article examines the problem of prohibition of euthanasia in Ukraine, which leads to the violation of human and civil rights, explores the practice of euthanasia in different countries of the world, as well as the peculiarities of its regulation.

Формування цінової стратегії підприємства

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. Формування цінової стратегії підприємства//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/ekonomika/2018/11/formuvannya-tsinovoyi-strategiyi-pidpriyemstva/

Annotation: (Українська) У даній статті виокремлені етапи для ефективного аналізу процесу формування цінової стратегії підприємства. Здійснений аналіз основних цінових стратегій та проаналізований їх розподіл залежно від ціни – орієнтованої на ринок або на собівартість продукції. Проведений SWOT-аналіз методів формування ціни. На основі проведеного дослідження сформовані висновки.

Modern approach to the assessment of students’ scientific achievements

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. Modern approach to the assessment of students’ scientific achievements//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/fizicheskoe-vospitanie-i-sport/2018/11/sovremennyj-podhod-k-otsenke-nauchnyh-dostizhenij-studentov/

Annotation: The article identifies the actual need of the labor market in the level of training of graduates, types of control in the educational process, and suggests one of the possible options for developing a system for evaluating students' scientific achievements using a knowledge self-assessment card.

Criminal responsibility in the counteraction of the legalization of incomes obtained by criminal way

Author: and

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and . Criminal responsibility in the counteraction of the legalization of incomes obtained by criminal way//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/yurisprudentsiya/2018/11/ugolovnaya-otvetstvennost-v-protivodejstvii-legalizatsii-dohodov-poluchennyh-prestupnym-putem/

Annotation: The concept of legalization (laundering) of proceeds from crime is disclosed. Analyzed domestic, foreign and international regulations and experience in countering the legalization (laundering) of proceeds from crime. Formulated recommendations to improve criminal liability for the legalization (laundering) of proceeds from crime.

Ways to improve the profitability and reserves of growth of profit the company vatutinsky kommunalno-manufacturing enterprise vodokanal

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. Ways to improve the profitability and reserves of growth of profit the company vatutinsky kommunalno-manufacturing enterprise vodokanal//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/ekonomika/2018/11/puti-povysheniya-rentabelnosti-i-rezervy-rosta-pribyli-na-predpriyatii-vatutinskoe-kommunalno-proizvodstvennoe-predpriyatie-vodokanal/

Annotation: The article reveals the essence and importance of profitability and profitability, their role for the functioning of the enterprise in the market. It is determined that the profitability is characterized by profit and profitability. The factors influencing profitability and profitability of enterprises are noted. The level of profitability and profitability of domestic enterprises is investigated. The ways of increasing the level of profitability and profitability in modern conditions of management.

Comparative legal analysis of regulating financial liability procedures in Ukraine, some EU and cis countries

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. Comparative legal analysis of regulating financial liability procedures in Ukraine, some EU and cis countries//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/yurisprudentsiya/2018/11/sravnitelno-pravovoj-analiz-regulirovaniya-instituta-materialnoj-otvetstvennosti-v-ukraine-i-nekotoryh-stranah-evropejskogo-soyuza-i-sng/

Annotation: The paper is concerned with the comparative analysis of legal acts regulating financial liability of employees in Ukraine and some EU as well as CIS countries. The legal regulations in Ukraine, Lithuania, Poland, Kazakhstan and Belarus have been studied. Legal grounds and conditions under which an employee is to held liable in the above-mentioned countries have been investigated. Full and limited financial liability application in Lithuania, Poland, Kazakhstan, Belarus and Ukraine has been highlighted. The procedures of covering losses have been compared. The analysis of financial liability regulations in other countries have made it possible to suggest ways of improving such regulations concerning Ukrainian employees.

Research of the pseudorandom bit sequence generator based on Gollman’s cascades which containes LFSR

Author: , and

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, and . Research of the pseudorandom bit sequence generator based on Gollman’s cascades which containes LFSR//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/tehnicheskie-nauki/2018/11/doslidzhennya-generatora-psevdovipadkovih-bitovih-poslidovnostej-na-osnovi-kaskadiv-gollmana-shho-skladayetsya-z-lfsr/

Annotation: The article presents the results of Gollman cascade generator estimation with a different number of LFSR cascades, and different degrees of their polynomials, carried out with the use of NIST statistical tests. The received results allow to optimize the generator parameters at the given parameters of the output pseudorandom sequence.

Modern understanding the brand concept: difference from a trademark and traditional approaches to definition

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. Modern understanding the brand concept: difference from a trademark and traditional approaches to definition//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/ekonomika/2018/11/sovremennoe-ponimanie-ponyatie-brenda-otlichie-ot-torgovoj-marki-i-traditsionnye-podhody-k-opredeleniyu/

Annotation: The paper considers the concept of «brand» and «trademark». The differences between these concepts in the context of different approaches of scientists and civil legislation of Ukraine are determined. A comparative analysis was conducted regarding the understanding of the category «brand». Classic marketing theories are considered through the lens of modern marketer practitioners. The main differences between the approaches to the definition of the brand concept are highlighted.

The influence of new information technologies on the transformation of journalistic genres

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. The influence of new information technologies on the transformation of journalistic genres//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/sotsialnye-kommunikatsii/2018/11/vliyanie-novyh-informatsionnyh-tehnologij-na-transformatsiyu-zhurnalistskih-zhanrov/

Annotation: The development of technology has affected all spheres of human activity. Journalism was also influenced by the latest information technologies, and this is particularly clearly traced in the genre system of journalistic texts. Most journalistic genres have changed or have arisen due to technical progress. In this work, we consider the main classifications of journalistic genres, compare them with modern media production, and analyze the clearly expressed transformation of journalistic texts.

Аспекти підвищення прибутковості українських підприємств

Author: and

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and . Аспекти підвищення прибутковості українських підприємств//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/ekonomika/2018/11/aspekti-pidvishhennya-pributkovosti-ukrayinskih-pidpriyemstv/

Annotation: (Українська) У статті дослідженні основні проблеми підвищення прибутковості підприємств України в сучасних умовах, порівняно тенденції до зростання та спадання прибутковості підприємств у різних сферах період 2014 – 2017 рр. та розроблені способи та заходи підвищення прибутковості.

Роль транснаціональних корпорацій як суб`єкта міжнародного права у процесі глобалізації

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. Роль транснаціональних корпорацій як суб`єкта міжнародного права у процесі глобалізації//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/yurisprudentsiya/2018/11/rol-transnatsionalnih-korporatsij-yak-sub-yekta-mizhnarodnogo-prava-u-protsesi-globalizatsiyi/

Annotation: (Українська) Стаття присвячена питанню визначення сутності та особливостей діяльності транснаціональних корпорацій, вирішенню проблеми їх міжнародної правосуб`єктності та підвищення впливу на процес глобалізації, що характеризується формуванням єдиного економічного простору, появою нових міжнародних економічних зв`язків, зростанням обсягу виробництва, торгівлі та зайнятості населення. Розглянуто позитивні та негативні тенденції розвитку транснаціональних корпорацій.

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