Tag: цели предприятия

Economic mechanism of financial results management of the enterprise

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. Economic mechanism of financial results management of the enterprise//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/economy/2018/11/ekonomicheskij-mehanizm-upravleniya-finansovymi-rezultatami-predpriyatiya/

Annotation: Management of financial results is intended to solve important tasks of increasing the production potential of the enterprise and ensuring ongoing activity. An economic mechanism for managing financial results should meet the following conditions as to meet the goals, goals of strategic development of the enterprise and ensure the effective realization of the main goal and key tasks of management of the financial entity. The construction of an economic mechanism for managing the financial results of an enterprise involves the formation and substantiation of the main elements – the main goal, key tasks, subjects, objects, functions, principles, methods and levers. In the process of managing the financial results of the enterprise, these methods are realized through the action of a number of levers. The structure of the subsystem of the financial results management procedures in the economic management mechanism of the financial results of the enterprise includes financial management procedures, target strategy and tools.

Marketing commodity policy of the enterprise and ways of its improvement

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. Marketing commodity policy of the enterprise and ways of its improvement//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/economy/2018/11/marketingovaya-tovarnaya-politika-predpriyatiya-i-puti-ego-sovershenstvovaniya/

Annotation: The article is devoted to the fact that commodity policy is a leading component of the marketing complex, which determines the content of other components and the success of the production and economic activity of the enterprise as a whole. The main objectives of commodity policy include quality management, competitiveness and life cycle of goods, as well as product range and nomenclature. In our time, marketing has become very important in the company's activities, including the company's commodity policy. Commodity policy is an integral part of the company's marketing policy. It includes market research, consumers, competitors; development of the program of action of the firm in the field of production; forecasting of the product life cycle; as well as his analysis. The article describes the essence and components of the marketing commodity policy of enterprises. The development, formation and management of the product range and the methods of improving the marketing marketing policy of the enterprise are also highlighted.

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