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Journal content No3 (march) 2024 y.

Hair color chemistry: how pH affects structure and quality
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Bibliographic description of the article for the citation:

. Hair color chemistry: how pH affects structure and quality//Science online: International Scientific e-zine - 2024. - №3. - https://nauka-online.com/en/publications/other/2024/3/03-31/

Annotation: Hair coloring is a complex biochemical process in which the acid-base balance (pH) plays a key role. The degree of cuticle opening, the rate of dye penetration, the stability of the pigment and the general condition of the hair after the procedure depend on the pH level. This article examines in detail how different pH levels affect the hair structure, the mechanism of action of different types of dyes and the quality of the final result. Research shows that highly alkaline formulations (pH 9–11) provide deep pigment penetration, but can damage the keratin structure. At the same time, slightly acidic dyes (pH 3–6) act more gently, but provide a less lasting effect. Optimum pH values vary depending on the type of dye and the desired result. Particular attention is paid to modern developments in the field of gentle coloring compositions that minimize damage without losing effectiveness. Methods of hair restoration after coloring are also considered, including the use of acid conditioners and protective agents.

Keywords: cosmetic chemistry principles fundamental hair science hair damage mechanisms modern hair care technologies pH effects on hair structure
Categories: Other
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Multimodal artificial intelligence: evolution of technologies, architecture and new horizons of human-machine interaction
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Bibliographic description of the article for the citation:

. Multimodal artificial intelligence: evolution of technologies, architecture and new horizons of human-machine interaction//Science online: International Scientific e-zine - 2024. - №3. - https://nauka-online.com/en/publications/information-technology/2024/3/02-37/

Annotation: Multimodal artificial intelligence (AI) is an advanced field that combines different types of data, such as text, images, audio, and video. The article discusses the evolution of multimodal AI, its architectural features, popular modern models (CLIP, DALL-E, GPT-4, Flamingo, and others), and the prospects for human-machine interaction. Particular attention is paid to the transformation of approaches to data processing, the integration of different modalities, and the creation of more natural interaction interfaces.

Keywords: evolution of multimodal AI human-machine interaction multimodal artificial intelligence
Categories: Information technology
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Marketing measures to increase sales
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. Marketing measures to increase sales//Science online: International Scientific e-zine - 2024. - №3. - https://nauka-online.com/en/publications/economy/2024/3/01-29/

Annotation: Sales promotion is an important component of a successful busine ss. In today's competitive environment, companies must be ready to use a variety of different strategies to increase sales of their goods and services. Sales promotion includes a set of means aimed at causing a faster or stronger reaction in the market response to the product offer. The main components of the quality of sales promotion are, first of all, attractiveness, informativeness, motivation to make a purchase, unobtrusive methods of action, variety of techniques and means of stimulation. This article aims to analyze and evaluate the effectiveness of various sales promotion-marketing measures by carefully examining the impact of these activities on consumer behavior and decisions. In addition, the article considers the key components that are decisive for the successful implementation of sales promotion marketing measures, in particular, their influence on the formation of a positive perception of a product or service, the creation of the probability of purchase and the construction of long-term relationships with consumers. Research materials are scientific and practical research and work in the field of marketing measures for sales promotion, both domestic and foreign authors. The article analyzes the latest publications on marketing trends and tools used to increase sales. The main results of this article are the analysis of sales promotion measures and expected results; advantages and disadvantages of sales promotion tools are considered. The planning stages of the sales promotion program, the selection of two main criteria, which are used to develop a sales strategy and increase its volumes, were studied. Attention was focused on important aspects of the development of the sales promotion system. The use and planning of marketing measures to increase sales volumes, their integration into the development plan and strategy of companies will allow to increase economic and financial indicators, improve communication with the mass consumer, personalize offers and create a sustainable competitive advantage in the market.

Keywords: increase in sales volumes marketing strategies sales promotion збільшення обсягів збуту маркетинг маркетингові стратегії стимулювання збуту
Categories: Economy
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