Tag: маркетинг

Marketing measures to increase sales

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. Marketing measures to increase sales//Science online: International Scientific e-zine - 2024. - №3. - https://nauka-online.com/en/publications/economy/2024/3/01-29/

Annotation: Sales promotion is an important component of a successful busine ss. In today's competitive environment, companies must be ready to use a variety of different strategies to increase sales of their goods and services. Sales promotion includes a set of means aimed at causing a faster or stronger reaction in the market response to the product offer. The main components of the quality of sales promotion are, first of all, attractiveness, informativeness, motivation to make a purchase, unobtrusive methods of action, variety of techniques and means of stimulation. This article aims to analyze and evaluate the effectiveness of various sales promotion-marketing measures by carefully examining the impact of these activities on consumer behavior and decisions. In addition, the article considers the key components that are decisive for the successful implementation of sales promotion marketing measures, in particular, their influence on the formation of a positive perception of a product or service, the creation of the probability of purchase and the construction of long-term relationships with consumers. Research materials are scientific and practical research and work in the field of marketing measures for sales promotion, both domestic and foreign authors. The article analyzes the latest publications on marketing trends and tools used to increase sales. The main results of this article are the analysis of sales promotion measures and expected results; advantages and disadvantages of sales promotion tools are considered. The planning stages of the sales promotion program, the selection of two main criteria, which are used to develop a sales strategy and increase its volumes, were studied. Attention was focused on important aspects of the development of the sales promotion system. The use and planning of marketing measures to increase sales volumes, their integration into the development plan and strategy of companies will allow to increase economic and financial indicators, improve communication with the mass consumer, personalize offers and create a sustainable competitive advantage in the market.

Напрями вдосконалення маркетингової цінової політики підприємства ТОВ «ФАВОРИТ ЗНАК»

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, and . Напрями вдосконалення маркетингової цінової політики підприємства ТОВ «ФАВОРИТ ЗНАК»//Science online: International Scientific e-zine - 2024. - №1. - https://nauka-online.com/en/publications/economy/2024/1/02-25/

Annotation: The article examines the essence of the concept of "marketing pricing policy" and establishes that it is important in today's conditions, as it allows to correctly define the purpose, tasks, types, functions of marketing pricing and provides the basis for making quality decisions regarding the pricing process at the enterprise. The marketing price strategy is a strategic direction of the company's marketing price policy, which is based on actions to form a forecast price level and plan its effective use. Peculiarities of formation of marketing price policy at "FAVORIT ZNAK" LLC enterprise are considered. It was established that in the process of pricing, "FAVORIT ZNAK" LLC uses a cost method that does not provide flexibility in pricing and makes it impossible to quickly adapt to changes in the external and internal environment, which significantly narrows the work with prices. At the stages of pricing formation at the enterprise, there is a problem of inconsistency of goals between the responsible units, and there is no evaluation of the effectiveness of the pricing policy.

Features of marketing in social networks

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. Features of marketing in social networks//Science online: International Scientific e-zine - 2023. - №2. - https://nauka-online.com/en/publications/economy/2023/2/03-14/

Annotation: The article highlights the most popular social networks. It pointed out the factors that have quite strongly influenced the form of marketing in recent years due to events in Ukraine and the world. The statistics of the use of platforms in the field of marketing are presented. Presented the statistics of the use of social networks (in the world) for a better understanding of the potential of platforms as tools for the promotion of companies. The main features in the application of marketing on social platforms are defined. Highlighted the main details in creating a marketing plan for the best promotion of a page or product using online platforms. We define the key questions for the correct construction of marketing policy. SMM as an integral part of modern marketing methods, its features in comparison with older methods of marketing campaigns. Defined what targeting is. Considered why targeting is an integral part of online marketing and what advantages it provides to companies that use this "tool" correctly. I determined where the data used to determine potential buyers for your products is taken. Determined the main goals and objectives of targeting for marketing in social networks. I noted what types of targeting exist, and which are the most involved. What are geographic targeting, behavioral targeting, socio-demographic targeting, contextual and time targeting. Defined what retargeting is and why it is needed. It singled out the key advantages of using online platforms to separate the target audience. It singled out the peculiarity of the use of social networks depending on the goals that the company seeks to achieve. He compared the features of the use of joint platforms by various market entities, depending on the size of the company and the goals it pursues. It pointed out which features of the selection of potential customers, the target audience, appear in companies that use advertising on the Internet, namely in social networks. Partly immersed in the financial benefits of internet marketing and the benefits of marketing in social networks and platforms.

Management of nutrition organization in higher educational institutions of Ukraine

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. Management of nutrition organization in higher educational institutions of Ukraine//Science online: International Scientific e-zine - 2021. - №6. - https://nauka-online.com/en/publications/economy/2021/6/13-6/

Annotation: A study of the specifics of food management in higher education institutions of Ukraine and identified the main problem areas and proposed solutions.

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