Journal content No12 (december) 2024 y.

Annotation: Development and Implementation of a "Smart Home" System for a Residential Complex as Part of the Ecosystem and Infrastructure of a Smart Urban District in a Modern City; Application of Artificial Intelligence and Artificial Neural Networks in Design Engineering.

Annotation: The article highlights the importance of urban public space lighting in ensuring safety and orientation for residents in high-risk environments. Proper lighting can reduce crime rates, improve orientation, and facilitate safe evacuation during emergencies. The study analyzes the use of intelligent lighting systems, energy-efficient technologies, and approaches to adapting lighting to various situations. It also describes collaboration with communities and authorities to enhance the efficiency of lighting systems.

Annotation: The article delves into the concept of «financial stability of commercial banks», emphasizing its role as a fundamental economic category and its interconnectedness with the notions of «reliability» and «stability». The study highlights the primary distinctions among the various definitions of financial stability, offering a clear understanding of its essence. The research identifies three core characteristics that define the financial stability of a commercial bank: the level of engagement of public interest groups, the quantitative and qualitative capacity of resource potential, and the institution’s resilience to external and internal factors, enabling it to return to its original state after disturbances.

Annotation: In recent years, specialists and manufacturers have made significant progress in the search and selection of the most practical and efficient technical solutions aimed at the comprehensive optimization of fuel mixture preparation and delivery processes to combustion chambers of thermodynamic equipment within the infrastructure of smart homes. Experimental installations have been carried out on diesel engines, boilers, diesel generators, gas turbines, and other thermodynamic equipment used to equip fuel subsystems and supersystems within the smart home infrastructure and smart manufacturing facilities.

Annotation: The main problems of lending to small and medium-sized businesses are analyzed, such as: high interest rates, insufficient collateral, complex lending procedures and the impact of the economic crisis, high level of financial instability, unstable cash flow, lack of access to credit resources, low level of capitalization. An analysis of the current state of bank crediting of the Ukrainian economy was made.

Annotation: Regeneration and recycling of water in the ecosystem and infrastructure of a smart home with chemical-free treatment. Introduction. The modular purification system consists of one or more columns, each made up of standardized segments. Typically, the column may have one, two, or three segments connected by a special element made of nylon and polyvinyl chloride, with a silicone rubber seal. It takes no more than 1 minute to connect or disconnect a segment. Each segment accommodates up to three ion-exchange cartridges. Each ion-exchange cartridge consists of a knitted sleeve made of fibers, into which is filled OZOLA. The ion-exchange cartridges are single-use. The knitted sleeves made from polymer fibers are mass-produced, and their cost does not exceed 5 USD each. Purpose. The columns and necessary piping are assembled and mounted on a special stand, which includes pumps, mechanical self-cleaning filters, and measuring and control instruments. The cost of one modular purification system, designed for a capacity of 1 cubic meter per hour, which includes three columns (each with three segments), a pump, a cascade of two mechanical filters at the inlet, and a cascade of two automatic mechanical filters at the outlet, is 35,000 USD.

Annotation: Introduction. In today's digitalized environment, industrial enterprises are forced to adapt to changes in consumer behavior caused by the growing use of digital technologies. Content marketing has become one of the key tools to engage with the audience, build brand awareness, and build customer trust. However, the effectiveness of these efforts often remains beyond objective evaluation, which creates challenges for planning and optimizing marketing campaigns. Purpose. The purpose of this study is to analyze modern approaches and models for measuring the effectiveness of content marketing, in particular for industrial enterprises. The article discusses the main metrics of content evaluation, challenges and prospects for adapting existing tools to the specific needs of the industrial sector. Materials and methods. The research materials are based on modern approaches to measuring the effectiveness of content marketing, based on the analysis of theoretical and practical works of domestic and foreign authors, as well as empirical data obtained in the course of studying the activities of industrial enterprises. The study used sources such as scientific articles, statistical reports, analytical reviews, regulations, and data from professional analytical platforms such as Google Analytics and Ahrefs, which provide information on engagement, SEO optimization, and user behavior. The research methodology included the use of a set of scientific methods to achieve the goal and fulfill the objectives of the study. The method of theoretical generalization and systematization was used to identify the main metrics used to evaluate the effectiveness of content marketing campaigns. Results. The scientific article reveals the sequence of formation of accounting and analytical information on the cost of remuneration of employees in the financial and economic system of the enterprise. The components of the accounting process and the functions of accounting for the cost of employee remuneration as an information base for the analysis of such costs are identified. Discussion. Further research in the field of assessing the effectiveness of content marketing for industrial enterprises should focus on adapting existing models to the conditions of a rapidly changing digital environment. Particular attention should be paid to the integration of content analysis methods with modern automation technologies, such as artificial intelligence and machine learning, to improve the accuracy of forecasts and the efficiency of decision-making.

Annotation: The peculiarities of implementing innovations in banking activities under martial law are examined. Key directions of financial technology development are analyzed, including the digitalization of banking services, strengthening cybersecurity, adapting to customer needs during a crisis, and introducing new payment instruments.