Journal content No2 (february) 2023 y.

Features of marketing in social networks

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. Features of marketing in social networks//Science online: International Scientific e-zine - 2023. - №2. - https://nauka-online.com/en/publications/economy/2023/2/03-14/

Annotation: The article highlights the most popular social networks. It pointed out the factors that have quite strongly influenced the form of marketing in recent years due to events in Ukraine and the world. The statistics of the use of platforms in the field of marketing are presented. Presented the statistics of the use of social networks (in the world) for a better understanding of the potential of platforms as tools for the promotion of companies. The main features in the application of marketing on social platforms are defined. Highlighted the main details in creating a marketing plan for the best promotion of a page or product using online platforms. We define the key questions for the correct construction of marketing policy. SMM as an integral part of modern marketing methods, its features in comparison with older methods of marketing campaigns. Defined what targeting is. Considered why targeting is an integral part of online marketing and what advantages it provides to companies that use this "tool" correctly. I determined where the data used to determine potential buyers for your products is taken. Determined the main goals and objectives of targeting for marketing in social networks. I noted what types of targeting exist, and which are the most involved. What are geographic targeting, behavioral targeting, socio-demographic targeting, contextual and time targeting. Defined what retargeting is and why it is needed. It singled out the key advantages of using online platforms to separate the target audience. It singled out the peculiarity of the use of social networks depending on the goals that the company seeks to achieve. He compared the features of the use of joint platforms by various market entities, depending on the size of the company and the goals it pursues. It pointed out which features of the selection of potential customers, the target audience, appear in companies that use advertising on the Internet, namely in social networks. Partly immersed in the financial benefits of internet marketing and the benefits of marketing in social networks and platforms.

Застосування аналітичних процедур в аудиті до впливу зовнішніх факторів на елементи фінансової звітності

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. Застосування аналітичних процедур в аудиті до впливу зовнішніх факторів на елементи фінансової звітності//Science online: International Scientific e-zine - 2023. - №2. - https://nauka-online.com/en/publications/economy/2023/2/02-14/

Annotation: У статті розглянуто підхід до класифікації зовнішніх факторів, що впливають на фінансову звітність та їх застосування протягом проведення аналітичних процедур в аудиті, а також розглянуто на практиці оцінку впливу зовнішніх факторів на елементи фінансової звітності при застосуванні аналітичних процедур в аудиті.

Scientific analysis of output data for the development of recipe compositions of cold dishes according to ayurvedic recommendations

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, , and . Scientific analysis of output data for the development of recipe compositions of cold dishes according to ayurvedic recommendations//Science online: International Scientific e-zine - 2023. - №2. - https://nauka-online.com/en/publications/technical-sciences/2023/2/01-16/

Annotation: The state and prospects of the production of functional food products and their role in the vital activity of the human body in Ayurvedic nutrition are considered and analyzed. Modern methods and technological features of preparing cold sweet dishes according to Ayurvedic recommendations have been studied. A recipe for the composition of ice cream and a description of the effect of spices and spices on the human body were created according to Ayurvedic recommendations. A technological scheme was developed and the technological process of the production of a dish based on cardamom rice flour and pistachios was described.

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