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Strategic thinking as the key to leadership in B2B sales
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Bibliographic description of the article for the citation:

. Strategic thinking as the key to leadership in B2B sales//Science online: International Scientific e-zine - 2023. - №2. - https://nauka-online.com/en/publications/economy/2023/2/04-36/

Annotation: The article discusses the importance of strategic thinking in successful B2B sales leadership. It emphasizes the significance of seeing long-term perspectives, analyzing market trends, and adapting business models to changing circumstances. This approach creates a competitive edge and enhances the effectiveness of managing sales teams. Special attention is given to the connection between a leader's strategic vision and their ability to establish trusting relationships with clients and partners. The article notes that a strategic approach fosters a corporate culture that is focused on innovation and sustainable growth.

Keywords: B2B sales business strategy competitive advantage leadership organizational development sales management strategic thinking
Categories: Economy
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Building an ecosystem of partner sales for sustainable business growth
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Bibliographic description of the article for the citation:

. Building an ecosystem of partner sales for sustainable business growth//Science online: International Scientific e-zine - 2018. - №7. - https://nauka-online.com/en/publications/economy/2018/7/14-18/

Annotation: In today's rapidly changing market landscape and with increasing competition, creating an effective partner sales ecosystem is essential for sustainable business growth. This study aims to develop a conceptual model and provide practical recommendations for creating and managing such an ecosystem. Through a comprehensive analysis of current approaches and successful case studies, we have identified key success factors and common mistakes in scaling partner programs. We propose a multi-tiered partner sales ecosystem structure, explore the principles of selecting partners, and discuss mechanisms for establishing effective relationships. Additionally, we explore tools for evaluating their contribution to a company's strategic development. The study's findings include methodological guidance for adapting a partner strategy to different business models and market circumstances, allowing companies to effectively extend their geographical reach, explore new market sectors, and enhance their competitive standing through collaboration with partners.

Keywords: business model business scaling competitive advantage partner sales partnership management partnership strategy sales channels sales ecosystem sustainable business growth
Categories: Economy
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