Journal content No11 (november) 2024 y.

Функції та види ілюстрацій, використаних під час ілюстрування підручника іноземної мови початкового рівня для дорослих

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. Функції та види ілюстрацій, використаних під час ілюстрування підручника іноземної мови початкового рівня для дорослих//Science online: International Scientific e-zine - 2024. - №11. - https://nauka-online.com/en/publications/art-history/2024/11/11-19/

Annotation: The article examines the functions and types of illustrations in modern textbooks for learning foreign languages. Emphasis is placed on the informational, developmental, educational, and motivational roles of illustrative materials. The classification of illustrations by their targeted functions, graphical techniques, and placement in the book is analyzed. An example of creating illustrations that fulfill the primary functions of a textbook using combined graphical techniques is provided, demonstrating their contribution to effective knowledge acquisition.

Subjects of the investigation of war crimes during the period of marital state in Ukraine

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and . Subjects of the investigation of war crimes during the period of marital state in Ukraine//Science online: International Scientific e-zine - 2024. - №11. - https://nauka-online.com/en/publications/jurisprudence/2024/11/10-19/

Annotation: Provides a comprehensive analysis of current approaches to the investigation of war crimes in Ukraine in the context of the ongoing war and intensification of aggressive actions on its territory. Particular attention is paid to the challenges faced by pre-trial investigation bodies, in particular those related to global geopolitical changes, legal and regulatory gaps, as well as security issues, tactical difficulties and logistical challenges in collecting evidence and conducting investigative actions. The author systematizes the main problems and barriers faced by law enforcement agencies and proposes new approaches to overcome them.

Основні шляхи підвищення результативності у протидії фінансовому шахрайству

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, and . Основні шляхи підвищення результативності у протидії фінансовому шахрайству//Science online: International Scientific e-zine - 2024. - №11. - https://nauka-online.com/en/publications/jurisprudence/2024/11/09-17/

Annotation: (Українська) Стаття присвячена дослідженню основних шляхів підвищення результативності у протидії фінансовому шахрайству в Україні. Проведено аналіз основних видів шахрайських схем, зокрема маніпуляції з фінансовими операціями, використання шкідливого програмного забезпечення, а також зловживання довірою. Також розглядаються сучасні методи шахрайства, зокрема використання новітніх технологій та криптовалют, що ускладнюють виявлення і боротьбу з такими злочинами. Розглянуто міжнародний досвід, зокрема співпрацю України з ЄС у межах програми EUAF, яка сприяє вдосконаленню механізмів боротьби з шахрайством за рахунок новітніх IT-інструментів та підвищення кваліфікації фахівців. Визначено ключові напрями підвищення результативності протидії фінансовим злочинам, серед яких удосконалення законодавства, формування ефективної політики інформаційної безпеки та розвиток міжнародної співпраці.

Analysis of the effectiveness of the enterprise’s marketing communication strategy

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and . Analysis of the effectiveness of the enterprise’s marketing communication strategy//Science online: International Scientific e-zine - 2024. - №11. - https://nauka-online.com/en/publications/economy/2024/11/08-17/

Annotation: Introduction. In modern market conditions, the effectiveness of marketing communications has become a decisive factor in the success of enterprises. Increasing competition and rapid changes in consumer preferences require companies to constantly improve their communication strategies. Evaluating the effectiveness of these measures helps not only to optimize costs but also to enhance audience engagement. This article proposes a systematic approach to analyzing marketing communications, incorporating both quantitative and qualitative methods. Purpose. The aim of the study is to develop an effective methodology for assessing the performance of marketing communication strategies in enterprises. The primary focus is on combining financial metrics (ROI, CAC, CPC) with qualitative analysis methods, such as the NPS index and focus groups. Materials and Methods. To achieve the objective, a mixed methodological approach was employed, including:quantitative analysis, which allows for evaluating the economic efficiency of marketing activities;qualitative analysis, aimed at studying consumer reactions and loyalty. The research utilized scientific publications, practical case studies from enterprises, and results of customer surveys. Results. The study confirmed that combining quantitative and qualitative evaluation methods provides a comprehensive picture of the effectiveness of marketing communications. Calculations of key metrics such as ROI, CAC, and CPC demonstrated that channel efficiency significantly depends on the target audience and the nature of the campaigns. Qualitative methods, particularly the NPS index and focus groups, revealed that customer perceptions of the brand often do not align with the expected campaign outcomes, necessitating strategy adjustments. The integration of data from quantitative analysis and insights from qualitative research made it possible to develop recommendations for cost optimization and enhancing customer loyalty. Prospects. The findings of the study can serve as a basis for optimizing marketing communication expenditures and improving their efficiency. The implementation of automated analysis tools will enable enterprises to adapt more effectively to changes in the market environment.

Fundamental issues of integrating innovative solutions

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. Fundamental issues of integrating innovative solutions//Science online: International Scientific e-zine - 2024. - №11. - https://nauka-online.com/en/publications/technical-sciences/2024/11/07-16/

Annotation: Fundamental Issues of Horizontal and Vertical Integration of Structural and Technological Solutions in the Context of the Complex Uncertainty of the Final Integrated Solution. Introduction. To ensure comprehensive protection of innovative technical ideas from uncontrolled borrowing and even copying, the non-obviousness of an idea for an average specialist in the technological field has immense significance in the context of an increasingly deepening globalization. This importance is further exacerbated by the specific and complex development of the idea and its gradual step-by-step transition from a pure idea to concrete interrelated technical solutions and their integrative penetration and technological diffusion from one technological field to other adjacent technological fields. A fundamental condition for such penetration is the shifting of boundaries between technological fields and the blurring of characteristics and properties of such boundaries. Purpose. As an example of the emergence and synthesis of this type of innovative idea, the author of this publication presents the development of an idea for contactless remote control and online monitoring of parameters and concentrations of technological solutions. The principle of the sensor-capsule design and the algorithm for its application are detailed, leading to the serial production of such sensor-capsules and their large-scale use in modern complex high-tech manufacturing, as well as in biological technologies, medicine, and agriculture. Materials and methods. At this point, the author finds it necessary to take a brief detour to analyze both macro and micro variants in the development and application of these technologies, considering the specifics of their use in various scales of application and the different conditions under which they are applied in modern smart manufacturing environments.

Water and milk quality control and monitoring in smart home infrastructure

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. Water and milk quality control and monitoring in smart home infrastructure//Science online: International Scientific e-zine - 2024. - №11. - https://nauka-online.com/en/publications/technical-sciences/2024/11/06-19/

Annotation: Inventions in the Field of Contactless Control and Monitoring of Drinking Water and Cow's Milk Quality in the Ecosystem and Infrastructure of a Smart Home. Introduction. The quality of drinking water and milk in the infrastructure of a smart home essentially determines the quality of life. In all methods of quality control for water and milk, conductivity is commonly considered a clear indicator of purity. The more contaminants there are in water or milk, the lower its electrical resistance, and the cleaner the water or milk, the higher its electrical resistance. This was acceptable for a long time, until international terrorism reached its current level of proliferation, and until overall environmental pollution reached unprecedented scales and dimensions, as it is today. Purpose. These are certainly not all the factors that justify the urgent need for more comprehensive quality control of water or milk, but they are very important ones. Almost all existing technologies, devices, and equipment for monitoring the quality of water or milk have a very narrow range of technical capabilities and do not cover all the parameters that need to be constantly monitored. This is necessary to ensure that water or milk, which, due to the aforementioned reasons, is contaminated to the extent that it poses a danger to human life and health, does not reach the consumer.

Innovative composite materials based on graphite in smart home parts

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. Innovative composite materials based on graphite in smart home parts//Science online: International Scientific e-zine - 2024. - №11. - https://nauka-online.com/en/publications/technical-sciences/2024/11/05-19/

Annotation: Innovative Composite materials based on graphite in parts and structures of a smart home, practically competing with other latest developments in this area Introduction. In the most efficient electrochemical reactors developed within various programs aimed at creating water purification and regeneration systems for technological water in smart home infrastructures without the use of chemical reagents, fabrics made from carbon and carbon composites provide virtually all the advantages over other alternative technologies. The names of these fabrics are Etan and Khortytsia, and they are an innovative product of the company UKRUGLEKOMPOZIT from the city of Zaporizhzhia, Ukraine. Considering the unusual effect that the electrochemical reactor acquires when these composite fabrics are used as electrodes and electrode contact systems, it can be preliminarily concluded that these materials may not have been sufficiently studied and qualified for compliance with the criteria for nanosized composite materials at the time. Materials and methods. These materials have been in use for over 10 years, and their increasingly interesting properties and qualities continue to be discovered, while more scientific publications are appearing with reports on the development of carbon composite materials and their modifications. Purpose. Practical experience in non-industrial fields shows that there is a huge potential for the targeted and efficient use of such materials, such as in gilding techniques during restoration. The application of these materials helps eliminate many outdated problems, in particular, issues related to edge effects in the electrode cells of electrochemical reactors. Given the exceptional effect from the complex application of these materials, scientists and researchers continue their search.

Technical tools of modern forensics

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. Technical tools of modern forensics//Science online: International Scientific e-zine - 2024. - №11. - https://nauka-online.com/en/publications/jurisprudence/2024/11/04-22/

Annotation: The article is devoted to the issue of highlighting innovative technologies in forensics, their significance for society. We raised such issues as the relevance of innovative activity in the modern forensic field, the classification of forensics tools, and prospects for further development. The concepts of innovation, innovative activity, and innovative product were explained.

Management of export-import activities of ukrainian enterprises

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. Management of export-import activities of ukrainian enterprises//Science online: International Scientific e-zine - 2024. - №11. - https://nauka-online.com/en/publications/economy/2024/11/03-26/

Annotation: The article explores the features and current aspects of managing the export-import activities of Ukrainian enterprises in the context of globalization. Analyzing the normative and legal regulation of foreign economic activity, special attention is paid to such important documents as the Law on "Foreign Economic Activity," the Customs Code of Ukraine, as well as the influence of international agreements, particularly the World Trade Organization (WTO) and the Association Agreement with the European Union (EU). In particular, the article examines key provisions that define the rules for conducting foreign economic activity in Ukraine, as well as their compliance with international standards and trends. This includes an analysis of customs tariffs, cargo clearance procedures, and the protection of consumer and enterprise rights in international trade. In addition to legal aspects, methods and tools for managing export-import activities are investigated, encompassing organizational, economic, administrative, and socio-psychological aspects. For example, organizational changes in the management structure of enterprises, the implementation of new information technologies, and the improvement of risk management systems related to international operations are considered. Special attention is given to the importance of developing the skills of personnel engaged in foreign economic activities, as well as fostering cultural sensitivity in the context of international relations. As a result of the analysis, it is determined that effective management of export-import operations is a key factor for the successful integration of the national economy into the global market. This contributes to economic growth, enhances the competitiveness of enterprises, and fosters the socio-economic development of the country. In the context of globalization and rapid changes in the international business environment, a strategic approach to managing foreign economic activities is essential for ensuring stable economic development and realizing the competitive advantages of Ukrainian enterprises on the world stage.

Comprehensive approach to creating yeast-free baked goods: innovative approaches and prospects

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, , , and . Comprehensive approach to creating yeast-free baked goods: innovative approaches and prospects//Science online: International Scientific e-zine - 2024. - №11. - https://nauka-online.com/en/publications/technical-sciences/2024/11/02-32/

Annotation: The article presents the results of research aimed at the development of an innovative yeast-free bakery product based on wheat and honey sourdough. The obtained results confirm the functionality and competitiveness of the new product, which opens up prospects for its successful implementation on the market of Ukraine as a high-quality bakery product.

Optimizing of personnel management services in the public service in Ukraine

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. Optimizing of personnel management services in the public service in Ukraine//Science online: International Scientific e-zine - 2024. - №11. - https://nauka-online.com/en/publications/state-administration/2024/11/01-37/

Annotation: The article examines the reasons for the institutional weakness of the personnel management service in the public service in Ukraine. Ways to optimize the legislation of Ukraine on public service through codification are proposed. Considered possible ways of optimizing the activities of personnel management services in the current conditions and implementing progressive methods for attracting highly qualified specialists to the Ukrainian public service.

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