Journal content No4 (april) 2025 y.

Annotation: Even the most daring and seemingly brilliant commercial and technological idea requires deep professional verification before becoming the subject of an innovative project. Therefore, at the stages of primary decision-making, a clear and feasible methodology for deep and multidisciplinary search in available arrays of information is required. As a rule, the search methodology and, most importantly, the methods for evaluating search results require much deeper knowledge in specific areas of science and technology, and at the most modern level. Those partners in future projects who, before this project, had experience and practice in real invention, of course, can use the accumulated experience of patent search, but such experience very quickly becomes obsolete and each new direction in the development of technology immediately requires an adequate response in assessing everything new, possibly contained in the declared idea of a new product. In order to clearly formulate and set the task for the project working group, it is necessary, taking into account the dynamics of development of the technology sector to which the new project relates, to develop a survey analytical matrix document in which the main search operations are aimed at analytical verification of the reality of distinctive features and positive effects precisely at the junction of classical exact disciplines It is known from the experience of heuristic storms that the most successful and feasible ideas arise at the intersection of known disciplines and are characterized by multidimensional intellectual diffusion into the layers of classical science and technology.

Annotation: This article explores the evolution of the baking technology of the Ukrainian korovai, tracing its transformation from an archaic craft practice to a contemporary form of culinary and cultural expression. The korovai is examined as an element of intangible cultural heritage, preserving ritual functions, symbolic meanings, and artistic value. Its traditional preparation includes sacralized stages of kneading, fermentation, decoration, and baking—each of which has undergone adaptation in the context of urbanization and technological advancement. The aim of this study is to analyze which elements of the korovai-making process have been preserved and which have been transformed through the integration of new ingredients, forms, and tools. The research is based on comparative historical analysis, ethnographic observation, and content analysis of five verified Ukrainian sources. Particular attention is given to the role of flour quality, the freshness and origin of eggs, the type of leavening agent, the temperature regime, and the nature of the oven—from traditional clay ovens to modern electric ones. The study highlights how fermentation critically influences the bread’s texture and aroma, anchoring the cultural identity of its flavor. The findings suggest a high degree of resilience within the tradition, allowing for the preservation of ritual semantics even when modern technological solutions are applied. The korovai continues to fulfill not only a sacred and aesthetic purpose but also a unifying socio-cultural role, especially in the context of intergenerational continuity. This article is intended for ethnographers, cultural scholars, researchers of gastronomic heritage, artisans and educators in traditional crafts, as well as professionals in cultural policy and intangible heritage preservation.

Annotation: Modularity, unification and multifunctional interchangeability in innovative technical solutions can be presented as a key analytical interpretation of the issue of creating smart technologies for cleaning and regenerating wastewater, especially in developed leather production; Technical creativity and its highest manifestation - inventive activity aimed at creating original self-sufficient technical solutions - which have become the basis for effective inventions in demand by society - requires enormous labor and creative impulse, time expenditures that are incommensurate with the time expenditures on only the technical or technological components of any project and, moreover, an innovative project. At the same time, inventive activity in modern conditions is inseparable from the processes of unification and, to some extent, standardization of components of technical solutions, which, on the one hand, seems to contribute to an increase in the level of obviousness, but on the other hand, ensures the reality of using standard component solutions for innovative compositions in a new quality with non-obvious technical characteristics. In addition, in the conditions of globalization of the modern market, when the final stage of real use of an invention can only be a product for which there is a stable demand within the framework of specific conditions that have developed in the consumer sectors of countries and regions of the world with different technological cultures, the need for cooperation with specialists in the comprehensive commercialization of innovations becomes a reality for practical inventors. As the practice of the last decade shows, the most commercially successful technical solutions are those that are not oriented towards the existing and well-understood consumer demand, but rather those that generate new, unusual, previously unknown demand.

Annotation: The article explores methodological approaches to evaluating the effectiveness of digital marketing tools. It analyzes existing evaluation models (including the adaptation of the Balanced Scorecard, conversion attribution models, etc.) and classifies the main methods for measuring digital marketing performance It is concluded that a comprehensive approach combining various models, methods, and metrics is necessary for a thorough measurement of the impact of digital marketing activities on business results. Future research prospects include the development of integrated evaluation systems using big data and artificial intelligence, as well as the adaptation of evaluation methodologies to new digital platforms and tools.

Annotation: Today, when the process of making technical and technological decisions is deeply influenced by computer-aided design methods — especially the SolidWorks software family, which can rightfully be associated with artificial intelligence — the number of factors and features in technical solutions and their development up to the technical supersystem level becomes so significant that it demands localized consistency with definitions, principles, and identification methods of the entire hierarchy of technical solutions: from a local technical solution with non-adjustable technical and technological links (a subsystem), to a complex conglomerate of local technical solutions (a supersystem). It must be acknowledged that, for the first time in global practice, such classification optimization of technical solution types was achieved in the publications of a modern specialist who equally masters the methodologies and techniques of classical design and computer programming — Dmytro Sumtsov. As challenges related to the development, modernization, and optimization of technology grow more complex, isolated local solutions no longer satisfy clients. They seek paths toward the Ideal Final Result (IFR), and reality pushes them to look for compositional, integrative, and complex solutions — in full alignment with the terminology and definitions optimized by Dmytro Sumtsov in his recent publications. Issues of identifying all types and levels of technical solutions primarily affect the systemic protection of created and developing intellectual property — both at the level of active and effective subsystems and at the level of active accumulators of properties within technical supersystems.

Annotation: Modern innovative technologies require new materials that combine high thermal conductivity and high electrical conductivity in order to significantly enhance technical performance. A new composite material has been invented and developed, which possesses both high thermal conductivity and high electrical conductivity. The new composite material is capable of absorbing and dissipating significant amounts of energy within very short time intervals. The material is capable of absorbing and transmitting significant amounts of energy over a distance while maintaining maximum mechanical strength. It demonstrates exceptional reliability in preserving precise geometric shapes under the influence of high concentrations of temperature, energy, and other harmful or extreme impacts. Formulation of the new composite material as a product: ● a composite material featuring an advanced three-dimensional (volumetric) structure composed of numerous identical multi-layered spherical shells encasing spherical cores; the cores with shells (capsules) are bonded together through a series of sequential technological processes and possess an equivalent contact structure form between all capsules. ● the composite material possesses properties of ultra-high thermal conductivity and ultra-high electrical conductivity; ● the composite material exhibits high mechanical strength, is resistant to the development of internal mechanical and thermal stresses, and consequently, to the occurrence of internal deformations; ● the composite material is capable of withstanding high pressures and, under the influence of these pressures, can cause at least some of its components to enter a state of cold-flow behavior. This allows for the calibration of the three-dimensional geometric shape of the structure and ensures very precise geometric dimensions of the structure with a high degree of repeatability.

Annotation: As the practice of the innovation process shows, for a statistically average idea generator and later inventor, much in the successful promotion of his ideas or inventions is determined by the basic training that he received in his time, starting from high school, continued to receive in a higher educational institution and, what is especially important, as it seems to the author of this publication, in special targeted courses for advanced training and new professional orientation that arose in the conditions of the transition of social production to high and digital technologies. Of particular importance for the progressive and fruitful development of the innovation process in general and especially the innovation process in the USA is the fact that a multidisciplinary specialist who has knowledge and skills in basic exact disciplines and in the Theory of Inventive Problem Solving and the Algorithm for Solving Inventive Problems must also know the specifics of technical standards and restrictions adopted in the USA in order to successfully adapt them for use in the conditions of each specific project. Numerous attempts to find a curriculum that would produce a well-rounded technical specialist have encountered many parallel problems. The Theory of Inventive Problem Solving and the Algorithm for Solving Inventive Problems are the most important complex analytical professional engineering tools for developing projects of any complexity in the innovation process For successful and effective application of the specified tools, it is necessary, in addition to comprehensive and deep engineering knowledge and skills, to have skills and positive experience in creatively adapting the laws and postulates of the theory and algorithm in a real innovation process.

Annotation: This study examines the features of ensuring uninterrupted delivery of bulk materials required for the construction of roads, overpasses, and highways. The analysis covers technological and organizational aspects of transportation, logistics strategies, and supply chain management approaches in this field. Particular attention is given to the integration of digital technologies, such as IoT, ERP, and SCM systems, to optimize delivery processes, reduce costs, minimize losses, and enhance construction efficiency. Based on a literature review, the study formulates the hypothesis that implementing an integrated digital platform in the logistics of bulk materials can ensure the sustainability and quality of construction projects. The methodological framework includes a systematic analysis and a comparative literature review, allowing for the identification of a scientific gap. The findings of this study may be of interest to researchers and postgraduate students specializing in transport logistics, innovative construction technologies, and supply chain optimization, as it provides an in-depth analysis of uninterrupted bulk material delivery dynamics in the context of modern infrastructure projects. Additionally, the results may be useful for practicing engineers and experts in government regulatory bodies seeking to implement advanced methods to improve reliability and economic efficiency in large-scale road, overpass, and highway projects.

Annotation: File-free nail extension is an innovative approach in the nail industry that eliminates aggressive mechanical impact on the natural nail plate. This method is gaining popularity due to gentle care and natural results. The article discusses the key advantages and disadvantages of the technology, its impact on nail health, durability of the coating and aesthetic characteristics. A comparative analysis with traditional extension methods is carried out, including aspects of adhesion, procedure time and cost of service. Particular attention is paid to recommendations for choosing the optimal extension method depending on the condition of the nails and individual preferences. The material is based on modern research and practical experience of manicurists.

Annotation: In this publication, the author would like to focus in more detail on analyzing the conceptual foundation for innovative information carriers that include a system of contactless encoding and decoding, operating based on the principles of electromagnetic resonance spectroscopy. Considering the need for consultations from leading specialists in this field, the author turned to integrative specialist Dmytro Sumtsov, who proposed a scheme and sequence for comprehensive analysis followed by experimental verification, which made it possible to intensify the project as efficiently as possible and achieve significant progress.

Annotation: The author of this monograph has many years of positive experience in using in his innovative developments unique in their level, breadth of scientific coverage and depth of penetration into the features of interpretation in application to new smart technologies, methods and techniques for the complex solution of inventive problems in the works of a well-known specialist, designer, theorist and practitioner in the field of heuristics and brainstorming - Victoria Goldberg; This is especially important in situations that arise in the context of the selection and arrangement of production office and warehouse premises to meet the parameters and characteristics of smart production premises, as part of the startup ecosystem; To create such premises for startups, including in the field of startups developing new complex solutions to achieve an ideal end result, including for medical and pharmacological projects, Victoria Goldberg has created methods for the restoration and modification of special production facilities as a starting point for the consistent development of innovative projects.

Annotation: Composite and complex technical and technological modules and innovative technical solutions are equivalent to integrative inventions. New opportunities in design and testing the performance of technical solutions are also added by elements of compositional design solutions and they become the main criteria for the tools and methodology of industrial design; The introduction of new technologies, the use of new materials, the replacement of traditionally accepted production methods with unusual ones, which help and are an indispensable condition for a technological leap or breakthrough, increasing production efficiency, is now commonly called an innovation process; This process in the conditions of different technical and technological cultures, in the conditions of different levels of starting positions for the beginning of the initiated process of innovation, can differ significantly, but the most urgent need for the beginning of such a process exists and this fact does not raise any doubts; And if at the beginning of this process the innovative breakthrough had a local significance and was observed in the field of high technologies, microelectronics and so-called nano-scale technologies, then today the innovative process is becoming more and more directed towards classical, basic technologies, energy, medicine, transport, that is, it covers all fundamental spheres of human activity.

Annotation: Even the boldest and most seemingly brilliant commercial and technological idea requires deep professional evaluation before it can become the foundation of an innovative project. Organizational issues, in virtually any new project, inevitably involve additional systemic coordination of knowledge levels and the technical-technological preparedness of the project team members. As practice shows, even an ambiguous understanding of tasks and technical development requirements—caused by differing foundational knowledge and experience, as well as disparities in technical-technological culture among individuals from countries with uneven technological development—can significantly influence project outcomes. Therefore, in the early decision-making stages, a clear and feasible methodology for deep and multidisciplinary search across available information arrays is required. Typically, the search methodology—and most importantly, the methods of evaluating search results—demand much deeper knowledge in specific scientific and technical domains, and at the most advanced levels. Project partners who previously had experience in real invention practices can certainly utilize their accumulated patent search experience, but such experience quickly becomes outdated. Every new direction in technological advancement instantly demands an adequate response in assessing the novelty potentially embedded in a declared idea for a new product. To clearly formulate and assign tasks to the project team, it is necessary—considering the dynamics of the technology sector relevant to the new project—to develop a survey-based analytical matrix document. In this document, the primary search operations focus on analytically assessing distinctive features and positive effects precisely at the intersection of classical exact sciences.

Annotation: This study examines the features and challenges of integrating CRM systems into sales management in tourism organizations. The relevance of the topic is driven by the growing importance of CRM tools in this sector, where personalization of customer experience, automation of business processes, and integration with digital platforms have become key factors in enhancing and maintaining competitiveness. Despite the extensive body of research in this field, significant contradictions remain regarding the determinants of successful CRM integration. Some researchers emphasize technological aspects, while others focus on strategic customer relationship management. The objective is to identify key methodological approaches to CRM system implementation in the tourism industry and outline prospective directions for further research. It is concluded that successful integration requires a systematic approach, including data quality management, strategic customer interaction, and system adaptation to the specifics of the tourism business. The author's contribution lies in systematizing scientific perspectives on the discussed issue and identifying underexplored aspects. A proprietary vision of the CRM system integration algorithm for managing sales in tourism companies is presented. The proposed sequence considers contemporary challenges and trends, incorporating innovative elements with their justification. The findings will be valuable for tourism industry professionals, CRM tool developers, researchers of digital management technologies, and practicing managers involved in implementing automated customer interaction systems.

Annotation: This paper studies the implementation of artificial intelligence (AI) in creating personalized nail services. The promotion presents an analysis of contemporary technologies-namely, machine learning and natural language processing in the development of an exclusive pattern of nail designs that will be based on the personal preferences of a particular client. An account is given of how data can be collected through social networks and survey platforms, the following analysis of which supports the establishment of a custom solution for the clientele. An overview of existing technological platforms in the beauty industry used to achieve similar goals is presented with an eye to prospects for this sector’s development, thereby including, among other things, 3D printing and augmented reality technologies. The paper also contains the major barriers of the proposed innovations' integration into practice. The study brings out the potential application of AI as a tool to improve service quality and customer satisfaction in the beauty sector. This publication will capture the attention of beauty industry professionals: manicurists and owners of salons incorporating innovative methodologies into their practice. It can also prove handy for researchers and developers within the realm of artificial intelligence and machine learning, explicitly for those working on applications in cosmetology. Moreover, this content may draw the interests of marketers and analysts - those who explore consumer trends and the influence of social networks on consumer behavior, now within the aesthetic services arena.

Annotation: Uniform monochromatic lighting of the operational zone is essential for a wide range of automated production processes. Standard-type lasers, under certain conditions, form point-distorted structures and are unsuitable for creating a uniform monochromatic light flow in areas such as an operational zone. LEDs do not produce distorted structures, but they have lower brightness. Additionally, LED radiation is non-uniform in the far field. To comprehensively address this issue, the proposed invention utilizes a phosphor droplet at the fiber end, where the luminous body size is determined either by the droplet diameter (100–150 µm) or the fiber core diameter (30–50 µm). The invented technology, integrated into a technical supersystem, is so flexible and adaptive that it allows for the incorporation of the most effective and cutting-edge local technical systems during system formation, including high-speed electronic boards (so-called RITM boards) and the most efficient structural materials, including composite materials, carbon-carbon compositions (obtained through vacuum pyrolysis on viscose fabrics), and films made of synthetic diamonds. The application of these innovative subsystems confidently provides advantages related specifically to the characteristics of laser diodes. The monochromatic factor of light emission, when using the proposed invention, eliminates chromatic aberration and increases resolution.