Tag: digitalization

Digital marketing in Ukraine: current trends and prospects for development

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. Digital marketing in Ukraine: current trends and prospects for development//Science online: International Scientific e-zine - 2018. - №12. - https://nauka-online.com/en/publications/ekonomika/2018/12/tsifrovoj-marketing-v-ukraine-sovremennye-tendentsii-i-perspektivy-razvitiya/

Annotation: The concepts, possibilities and advantages of digital marketing were defined and the state and structure of the e-commerce market in Ukraine, current trends of digital marketing, existing and potential buyers were analyzed in the article. Also, effective ways of digital advertising in Ukraine were investigated and offered, prospects of their development were predicted.

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