Tag: Інтернет

Global trends of e-commerce development

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and . Global trends of e-commerce development//Science online: International Scientific e-zine - 2019. - №2. - https://nauka-online.com/en/publications/ekonomika/2019/2/global-trends-of-e-commerce-development/

Annotation: The article are focused on the analysis of the electronic market, global trends in e-commerce, market size of e-commerce and the prospects of their development; also examined the leaders of the e-commerce market and the fastest-growing markets; investigated the state of mobile commerce in the world; formed five trends of Ukrainian e-commerce market.

News genre as an individual element in the modern information space

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. News genre as an individual element in the modern information space//Science online: International Scientific e-zine - 2019. - №1. - https://nauka-online.com/en/publications/sotsialnye-kommunikatsii/2019/1/novostnoj-zhanr-kak-otdelnyj-element-v-sovremennom-informatsionnom-prostranstve/

Annotation: This article tells about mass media development, focusing on television news on online media outlets. Relevance of this topic is caused by rethinking of the role of traditional types of journalism in the overall structure of the communicative process. With the rapid development of Internet technologies and increase in the territories coverage by Internet providers in Ukraine, number of Internet users is increasing accordingly. In todays information society, the main feature of which is globalization, journalism is one of the underlying factors. And as we move towards a modern culture, journalism has a new direction – online network media.

Marketing in the network internet as a modern channel of promotion of company

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. Marketing in the network internet as a modern channel of promotion of company//Science online: International Scientific e-zine - 2018. - №12. - https://nauka-online.com/en/publications/ekonomika/2018/12/marketing-v-seti-internet-kak-sovremennyj-kanal-prodvizheniya-kompanii/

Annotation: Theoretical issues of modern marketing are researched. The applied aspects of the use of information marketing in the activity of the enterprise are described for the purpose of its promotion. The peculiarities of the use of information marketing tools for attracting new consumers through the site are described. The tools of information marketing which will allow to receive additional profit from activity of the site are analyzed. The reasons why it is impossible to ignore modern marketing tools while promoting the company is described.

Digital marketing in Ukraine: current trends and prospects for development

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. Digital marketing in Ukraine: current trends and prospects for development//Science online: International Scientific e-zine - 2018. - №12. - https://nauka-online.com/en/publications/ekonomika/2018/12/tsifrovoj-marketing-v-ukraine-sovremennye-tendentsii-i-perspektivy-razvitiya/

Annotation: The concepts, possibilities and advantages of digital marketing were defined and the state and structure of the e-commerce market in Ukraine, current trends of digital marketing, existing and potential buyers were analyzed in the article. Also, effective ways of digital advertising in Ukraine were investigated and offered, prospects of their development were predicted.

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