Journal content No12 (december) 2023 y.

Основні напрямки удосконалення прикордонної торгівлі між країнами Центральної Європи і Україною в умовах реалізації статусу на членство в ЄС

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. Основні напрямки удосконалення прикордонної торгівлі між країнами Центральної Європи і Україною в умовах реалізації статусу на членство в ЄС//Science online: International Scientific e-zine - 2023. - №12. - https://nauka-online.com/en/publications/economy/2023/12/04-21/

Annotation: In this article, an attempt was made to highlight the process of formation and development of Ukraine's foreign economic activity in the regions bordering the European Union, since the declaration of independence. Special attention is paid to cross-border trade as a key aspect of cooperation between Ukraine and Central European EU member states, it is defined as an important element of Euroregional cooperation and the strategy of Ukraine's acquisition of EU membership. Also, in the author's opinion, the main modern problems of the organization of cross-border trade in Ukraine are indicated in the article and the ways of improving these problems are identified. After all, over the past three years, there has been a trend towards a gradual deepening of bilateral cooperation between Ukraine and the EU. Ukraine is gradually entering the markets of the European Union, but there is a need to pay attention to a number of problems that prevent effective cooperation, in particular, effective protection of the competitiveness of the Ukrainian economy is important. Accordingly, improving the development of cross-border trade should become one of the priority directions of state policy, since this direction of foreign economic activity is also aimed at the implementation of the Association Agreement between Ukraine, on the one hand, and the European Union, the European Atomic Energy Community and their member states, with the other side the article also examines the research of domestic scientists, who see that at present the conditions for conducting cross-border trade are characterized, firstly, by a high degree of cost-effectiveness, caused by the duration of customs procedures, queues of vehicles at the border, missed economic benefits, and secondly, it is not enough developed regulatory, legal and organizational management foundations for the proper provision of cross-border trade in the conditions of the European integration policy, which is carried out by our state in order to become a full-fledged member of the Euro-Russian community. After all, it is known that the organization of cross-border trade between the member states of the Union is characterized by the openness of markets, which, in turn, stimulates the competitiveness of enterprises in border regions. Accordingly, all this necessitates the development of ways to improve the organization of cross-border trade.

Performance marketing combined with brand management

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. Performance marketing combined with brand management//Science online: International Scientific e-zine - 2023. - №12. - https://nauka-online.com/en/publications/economy/2023/12/03-24/

Annotation: At the stage when companies diversify promotion tools and implement such modern tools of marketing communications, the problem of their fragmented and inconsistent application arises, caused by several factors. First, new tools of modern communication technologies emerge and develop at a rapid pace, which prompts companies to implement them in the set of promotional tools. In today's world, communications play a fundamental role in establishing and maintaining engagement between brands and their audiences. Effective communications do not just provide information, they build relationships between users. In order for this relationship to be successful, it is necessary to consider the values and image of the brand.

Factors of «otamanship» during the Ukrainian revolution

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. Factors of «otamanship» during the Ukrainian revolution//Science online: International Scientific e-zine - 2023. - №12. - https://nauka-online.com/en/publications/history/2023/12/02-24/

Annotation: The work reveals the main factors of the phenomenon of «Otamanship» during the Ukrainian Revolution (1917-1921).

Воєнні злочини в Україні через призму міжнародного гуманітарного права

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and . Воєнні злочини в Україні через призму міжнародного гуманітарного права//Science online: International Scientific e-zine - 2023. - №12. - https://nauka-online.com/en/publications/jurisprudence/2023/12/01-26/

Annotation: The article provides a theoretical analysis of war crimes in Ukraine during the period of martial law in the context of international humanitarian law. The peculiarities of the presentation of the forms of the objective side of the criminal offense provided for in Article 438 of the Criminal Code of Ukraine - violation of the laws and customs of war - were revealed, and a comparative analysis was made with the construction of war crimes and their characteristics in international criminal law. Statistics of cases of national courts for violations of the criminal offense provided for in Article 438 of the Criminal Code of Ukraine are provided. In the article, we propose an approach to the consideration of war crimes in the context of the protection of war victims, namely the civilian population.

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