The image and its place in the brand equity
Bibliographic description of the article for the citation:
Яна Остапенко. The image and its place in the brand equity//Science online: International Scientific e-zine - 2018. - №12. - https://nauka-online.com/en/publications/ekonomika/2018/12/imidzh-i-ego-mesto-v-kapitale-brenda/
Annotation: In the article, the concepts of "image" and "brand-capital" are considered. The analysis of different points of view concerning their understanding is carried out. The features of the image and its place in the brand equity are considered. The advantages of creating a positive image, the importance of image in brand management are noted.