Journal content No7 (july) 2023 y.

Implementing a corporate identity for a web developer as part of enhancing brand recognition

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. Implementing a corporate identity for a web developer as part of enhancing brand recognition//Science online: International Scientific e-zine - 2023. - №7. - https://nauka-online.com/en/publications/information-technology/2023/7/05-28/

Annotation: A web developer's corporate identity is a multi-level strategic asset that integrates visual, functional and emotional components. It strengthens market position, increases trust, facilitates targeted communication and forms a long-term reputation in the rapidly changing digital world.

Remote diagnostics of medical equipment malfunctions using video communication: an engineering approach and efficiency assessment

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. Remote diagnostics of medical equipment malfunctions using video communication: an engineering approach and efficiency assessment//Science online: International Scientific e-zine - 2023. - №7. - https://nauka-online.com/en/publications/technical-sciences/2023/7/04-28/

Annotation: Modern healthcare facilities face the problem of prompt maintenance of complex equipment, such as ultrasound, ventilators and CT machines. In conditions of limited access to qualified engineers, remote diagnostics via video communication is becoming a promising solution. This article examines the effectiveness of remote troubleshooting using video chats, analyzes factors affecting the accuracy of diagnostics, and proposes a standardized interaction protocol. The experiments included an assessment of various diagnostic scenarios, an analysis of communication quality requirements and the identification of types of breakdowns that can be eliminated without the physical presence of a specialist. The results showed that about 65% of faults can be correctly diagnosed remotely, provided that the conditions of a stable Internet connection and clear interaction with a technician on site are met. The developed technique allows to reduce equipment downtime and reduce service costs.

Культурфілософські підходи аналізу феномену культурних змін

Author: , and

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, and . Культурфілософські підходи аналізу феномену культурних змін//Science online: International Scientific e-zine - 2023. - №7. - https://nauka-online.com/en/publications/culturology/2023/7/03-19/

Annotation: (Українська) Стаття присвячена дослідженню світової культури як феномену філософського аналізу та її вплив на розвиток особистості. Сьогоднішні трансформаційні процеси, які відбуваються в Україні, а саме це урізноманітнення способів організації життя суспільства в свою чергу це призводить до зміни моральних і культурних цінностей, які були нав’язані радянською пропагандою. Реанімація власних стародавніх традицій пробуджує формування і розвиток сучасної української культури.

The effect of lighting on the perception of makeup in photography and video: application of the EFM (Emotional Framed Method)

Author: , and

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, and . The effect of lighting on the perception of makeup in photography and video: application of the EFM (Emotional Framed Method)//Science online: International Scientific e-zine - 2023. - №7. - https://nauka-online.com/en/publications/other/2023/7/06-36/

Annotation: The article examines the influence of different types of lighting on the perception of makeup in photography and video, with an emphasis on changing the color rendering, skin texture, and visual volume of the face. The study also incorporates a photographic approach based on professional visual content production, where lighting is a key factor shaping perception. The features of natural and artificial light, including warm and cold sources, directional and diffused light, as well as the effect of lighting intensity on makeup detail, are analyzed. The research applies the EFM (Emotional Framed Method), developed by Iuliia Tarasenko, which is based on controlling visual perception through lighting, framing, and emotional impact in the photographic process. It is shown that the choice of lighting directly affects the perception of shades of cosmetics, the degree of contouring, and the overall impression of the image. Special attention is paid to the differences between the perception of makeup in a static image and in the dynamics of a video, where lighting can change and create additional visual effects. The paper also discusses practical recommendations for adapting makeup to different shooting conditions to achieve the most natural and aesthetic result.

COVID-19 pandemic impact on the development of the world economy and international trade

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. COVID-19 pandemic impact on the development of the world economy and international trade//Science online: International Scientific e-zine - 2023. - №7. - https://nauka-online.com/en/publications/economy/2023/7/02-19/

Annotation: The article analyzes the impact of the COVID-19 pandemic on the development of the global economy and trade. It is determined that in the short term, COVID-19 had the most significant impact on the dynamics of world GDP, world exports of goods and services, and foreign direct investment A statistical analysis of the negative consequences is carried out and the destructive impact on the activities of global companies integrated into international value chains is revealed. The social consequences of the restrictions on labor activity during quarantine are determined. It is determined that the factor of globalization and interdependence has great importance for the development of economies of individual states, as well as entire regions and continents.

Вплив типу шин на зчеплення з дорогою

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and . Вплив типу шин на зчеплення з дорогою//Science online: International Scientific e-zine - 2023. - №7. - https://nauka-online.com/en/publications/other/2023/7/01-21/

Annotation: (Українська) У статті розглядається вплив типу автомобільних шин на зчеплення з дорожнім покриттям.

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