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How visual art helps shape positive self-perception in women and adolescents
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Bibliographic description of the article for the citation:

. How visual art helps shape positive self-perception in women and adolescents//Science online: International Scientific e-zine - 2025. - №11. - https://nauka-online.com/en/publications/art-history/2025/11/03-41/

Annotation: This study investigates how visual art, primarily photography, contributes to constructing positive self-perception in women and adolescents amid escalating pressure from unrealistic appearance standards intensified by digital media and artificial intelligence systems. The relevance is supported by global data documenting declines in mental well-being and self-esteem indicators. The aim of the research is to analyze and theoretically integrate the mechanisms through which photography supports the formation of a positive self-concept, as well as to empirically verify them using a practical case study. The methodological framework includes a systematic review of scholarly literature, a theoretical synthesis of psychological propositions (D. Bem’s self-perception theory) and sociological approaches (P. Bourdieu’s theory of photographic practice), supplemented by a qualitative analysis of a case study of the author’s method of psychological and artistic photography. The results show that photography, when used within a therapeutic logic, initiates cognitive processes of reappraising one’s own actions and performs the sociological function of ritual confirmation of identity. The case study analysis demonstrates high effectiveness of the practical implementation of these principles for strengthening family bonds and self-acceptance (client retention — 70%). The study concludes that visual art serves as an effective tool for supporting positive self-perception, offering a genuine alternative to dominant digital narratives. The findings are addressed to psychologists, art therapists, sociologists, photographers, and social-sector professionals.

Keywords: adolescents art-therapy body image case study self-concept self-perception self-perception theory sociology of photography therapeutic photography women
Categories: Art history
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Personalization as a driver of loyalty: psychological mechanisms of the need for uniqueness
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Bibliographic description of the article for the citation:

. Personalization as a driver of loyalty: psychological mechanisms of the need for uniqueness//Science online: International Scientific e-zine - 2023. - №7. - https://nauka-online.com/en/publications/economy/2023/7/07-30/

Annotation: The article examines the role of personalization in building and maintaining consumer loyalty through the lens of psychological mechanisms, particularly the basic human need for uniqueness and individuality. In a crowded market where product features are often similar, personalization functions not only as a marketing tool but also as a powerful psychological motivator that satisfies consumers' desire for self-expression and self-actualization. The theory of optimal uniqueness is explored in depth, highlighting how individuals strive for a balance between fitting in with a social group while also wanting to stand out. A personalized customer experience can help a brand become a catalyst for a balanced relationship with its customers. On the one hand, customers feel cared for and understood by the brand, which creates emotional attachment and trust. On the other hand, they receive a unique product or service that highlights their exclusivity and special status. The research reveals the cognitive and emotional mechanisms behind this process, such as the "mirror effect" of self-image, where customers project their ideal self onto the personalized brand. It also reduces cognitive dissonance by giving customers a sense of control over their purchase experience. It has been shown that deep personalization, beyond simply using a customer's name, can transform transactional relationships into stable psychological bonds. This makes customers less sensitive to competition and more likely to advocate for the brand.

Keywords: behavioral economics consumer loyalty customer experience customization emotional attachment to a brand personalization psychology of consumption self-concept the need for uniqueness theory of optimal uniqueness
Categories: Economy
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