Tag: конкурентоспроможність

Research of competitiveness indicators on enterprises and ways of increasing them

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, and . Research of competitiveness indicators on enterprises and ways of increasing them//Science online: International Scientific e-zine - 2019. - №12. - https://nauka-online.com/en/publications/ekonomika/2019/12/doslidzhennya-pokaznikiv-konkurentospromozhnosti-na-pidpriyemstvi-ta-sposobi-yih-pidvishhennya/

Annotation: Every business is asked questions about improving its own competitiveness. High competitiveness is caused by satisfaction and willingness of consumers to buy products for the second time, absence of bad reviews about the company from the side of people, partners, shareholders and prestige of work in this company. Company competitiveness is a multifaceted concept that includes many indicators. The most important role today is played by the marketing component of the enterprise's competitiveness. Ensuring competitiveness is an important problem, the solution of which is related to the improvement of the development, manufacture, sale and maintenance of products, that is, with the implementation of purposeful activities for the establishment, formation and maintenance of the necessary level of competitiveness at all stages of the product life cycle. The competitiveness of an enterprise refers to a higher-level competitive entity and, as a consequence, is a more capacious concept, that is, it includes a larger number of parameters analyzed. New players appear in the confectionery market in Ukraine every year. The theoretical and methodological basis of the research is the scientific works of domestic and foreign scientists and specialists in the field of competitiveness management and data of PJSC “Kharkov Biscuit Factory”. The paper analyzes the level of competitiveness of PJSC "Kharkov Biscuit Factory", and selects and substantiates the directions for increasing the level of competitiveness. The developed recommendations will be implemented in the enterprise. Today, it is considered that ensuring the sustainability of improving the competitiveness of the enterprise in the long run is possible only if all the determinants of competitiveness are subjected to continuous and continuous improvement.

Application of modern technique of sales for increasing the volumes of product sales

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. Application of modern technique of sales for increasing the volumes of product sales//Science online: International Scientific e-zine - 2019. - №5. - https://nauka-online.com/en/publications/ekonomika/2019/5/primenenie-sovremennyh-tehnik-prodazh-dlya-povysheniya-obemov-realizatsii-produktsii/

Annotation: The article deals with current issues of profitable sales. Which sales techniques influence the increase in sales volumes of products, which techniques are winning and lead to the dynamic development of the enterprise will be considered. Also sales techniques categories, their advantages and disadvantages will be analyzed. Analyzed how sales techniques influence competitiveness. Described with using what you can pay attention to your products and attract customers. Proposed effective sales techniques that will increase the dynamics of the enterprise and will contribute to effective growth.

Сучасний стан машинобудівної галузі України

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. Сучасний стан машинобудівної галузі України//Science online: International Scientific e-zine - 2018. - №12. - https://nauka-online.com/en/publications/ekonomika/2018/12/suchasnij-stan-mashinobudivnoyi-galuzi-ukrayini/

Annotation: (Українська) Досліджено стан та тенденції розвитку підприємств машинобудівного комплексу країни у 2015-2017 роках. Проведено аналіз обсягу реалізованої продукції, експорту, фінансових результатів діяльності підприємств машинобудування. Визначено місце та роль машинобудування серед інших галузей економіки; виявлено основні проблеми та визначено перспективи розвитку галузі.

Social responsibility of the hotel business

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Bibliographic description of the article for the citation:

. Social responsibility of the hotel business//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/ekonomika/2018/11/sotsialnaya-otvetstvennost-gostinichnogo-biznesa/

Annotation: The article is devoted to research on theoretical fundamentals of understanding of corporate social responsibility hotel business, progress and problems of its expansion, as well as scientific justification of higherpriority lines of its development in Ukraine based on this research. The components of the social responsibility of the hotel business are presented. The attention was paid to the corporate responsibility of the hotel business. The question of social responsibility of the hotel business in Ukraine is debatable, therefore the study of the use of foreign experience is quite relevant.

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