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Face shape correction with makeup: a scientific approach
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Bibliographic description of the article for the citation:

. Face shape correction with makeup: a scientific approach//Science online: International Scientific e-zine - 2024. - №6. - https://nauka-online.com/en/publications/other/2024/6/07-29/

Annotation: The article is devoted to scientific methods of correcting the shape of the face using makeup, viewed through the prism of anatomy, optics, and human face perception. It analyzes the main morphological types of faces, such as oval, round, square, triangular, and rectangular, as well as their features in visual perception. Special attention is paid to the principles of chiaroscuro as the main tool for volume modeling, which allows for visually changing face proportions without surgery. The article reveals patterns of light and shadow distribution based on human vision properties and cognitive image processing. In addition, the article discusses modern cosmetics and techniques such as contouring, highlighting, and corrective blush application. Color theories and the interaction of shades with skin tone are taken into account. In conclusion, the role of individual characteristics is emphasized, including bone structure, age-related changes, and lighting type, which affect the result. This material contains practical advice based on scientific evidence from dermatology, perception psychology, and visual arts. This allows us to consider makeup not only as an aesthetic tool but also as an effective way to visually correct imperfections.

Keywords: chiaroscuro color theory contouring face correction face shape facial aesthetics highlighting makeup morphology visual perception
Categories: Other
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The effect of lighting on the perception of makeup in photography and video: application of the EFM (Emotional Framed Method)
Author: , and

Bibliographic description of the article for the citation:

, and . The effect of lighting on the perception of makeup in photography and video: application of the EFM (Emotional Framed Method)//Science online: International Scientific e-zine - 2023. - №7. - https://nauka-online.com/en/publications/other/2023/7/06-36/

Annotation: The article examines the influence of different types of lighting on the perception of makeup in photography and video, with an emphasis on changing the color rendering, skin texture, and visual volume of the face. The study also incorporates a photographic approach based on professional visual content production, where lighting is a key factor shaping perception. The features of natural and artificial light, including warm and cold sources, directional and diffused light, as well as the effect of lighting intensity on makeup detail, are analyzed. The research applies the EFM (Emotional Framed Method), developed by Iuliia Tarasenko, which is based on controlling visual perception through lighting, framing, and emotional impact in the photographic process. It is shown that the choice of lighting directly affects the perception of shades of cosmetics, the degree of contouring, and the overall impression of the image. Special attention is paid to the differences between the perception of makeup in a static image and in the dynamics of a video, where lighting can change and create additional visual effects. The paper also discusses practical recommendations for adapting makeup to different shooting conditions to achieve the most natural and aesthetic result.

Keywords: artificial light beauty industry chiaroscuro color rendering contouring lighting makeup natural light photography skin texture videography visual perception
Categories: Other
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