Tag: image

The image and its place in the brand equity

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. The image and its place in the brand equity//Science online: International Scientific e-zine - 2018. - №12. - https://nauka-online.com/en/publications/ekonomika/2018/12/imidzh-i-ego-mesto-v-kapitale-brenda/

Annotation: In the article, the concepts of "image" and "brand-capital" are considered. The analysis of different points of view concerning their understanding is carried out. The features of the image and its place in the brand equity are considered. The advantages of creating a positive image, the importance of image in brand management are noted.

The essence of the image and its value in scientific activities

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Bibliographic description of the article for the citation:

. The essence of the image and its value in scientific activities//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/ekonomika/2018/11/sushhnost-imidzha-i-ego-znachenie-v-nauchnoj-deyatelnosti/

Annotation: The article discusses the views of scientists studying the image. The study of the essence of the image has a number of features that are affected by the scope of research. According to many Ukrainian scientists, the image is closely related to the stereotype, that is, it is a certain simplification of reality, its sketchiness as an integral attribute of the human psyche. On the basis of this, the scientific image and image of science can be conventionally attributed to the public image, since scientific activity affects not only society, but also the nation as a whole. The very activity of the community position on my thoughts is in my imagination of science. In the practice of every day in the world of science, it was assumed to be double-valued to the minister to the world from the head of the office. Synergy to understand the vision of the science from the humanitarian point of view and interpretation: image, installation, interest to science, thought, stave. The main interpretations of the “image of science” are based on the initial assignment and adaptation of the scientific discipline to the sphere of suspension of social activities. In the course of the progress of the book, it was assigned, because it is the singular unwillingness of the scientific treatise to understand the “image of science” and the “name of science”, which is needed for a complete report, specificity of work.

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