Authors

Екатерина Тищик

Tyshchyk Kateryna

City: Kyiv

Science degree: Student

Place of work/study: Kyiv National Economic University named after Vadym Hetman

Autor articles

Digital marketing in Ukraine: current trends and prospects for development

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Bibliographic description of the article for the citation:

. Digital marketing in Ukraine: current trends and prospects for development//Science online: International Scientific e-zine - 2018. - №12. - https://nauka-online.com/en/publications/ekonomika/2018/12/tsifrovoj-marketing-v-ukraine-sovremennye-tendentsii-i-perspektivy-razvitiya/

Annotation: The concepts, possibilities and advantages of digital marketing were defined and the state and structure of the e-commerce market in Ukraine, current trends of digital marketing, existing and potential buyers were analyzed in the article. Also, effective ways of digital advertising in Ukraine were investigated and offered, prospects of their development were predicted.

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