Tag: реклама

Use of internet marketing for account monetation in social networks

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. Use of internet marketing for account monetation in social networks//Science online: International Scientific e-zine - 2019. - №12. - https://nauka-online.com/en/publications/ekonomika/2019/12/vikoristannya-internet-marketingu-dlya-monetizatsiyi-akkaunta-v-sotsialnih-merezhah/

Annotation: The article defines and analyzes the methodology of creating a marketing strategy for business creation in social networks. Common scientific methods used: analysis and synthesis; analogy and modeling; abstraction and concretization. As a result of the research, the principles of blog creation, ways of its distribution and monetization were established. The author proposed new criteria for systematization and improvement of accounting and management of business in social networks. The conducted research and analysis helped to properly evaluate and understand the essence of the basic principles and the system of conducting and promoting a business blog.

Управління проектом рекламної кампанії підприємства на зовнішніх ринках

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and . Управління проектом рекламної кампанії підприємства на зовнішніх ринках//Science online: International Scientific e-zine - 2019. - №10. - https://nauka-online.com/en/publications/ekonomika/2019/10/upravlinnya-proektom-reklamnoyi-kampaniyi-pidpriyemstva-na-zovnishnih-rinkah/

Annotation: (Українська) Досліджено питання сьогоднішніх змін і трендів в рекламній індустрії, які пов'язані із зовнішнім середовищем та стрімко змінюються з появою нових тенденцій і змін в соціально-економічної житті суспільства.

Digital marketing in Ukraine: current trends and prospects for development

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. Digital marketing in Ukraine: current trends and prospects for development//Science online: International Scientific e-zine - 2018. - №12. - https://nauka-online.com/en/publications/ekonomika/2018/12/tsifrovoj-marketing-v-ukraine-sovremennye-tendentsii-i-perspektivy-razvitiya/

Annotation: The concepts, possibilities and advantages of digital marketing were defined and the state and structure of the e-commerce market in Ukraine, current trends of digital marketing, existing and potential buyers were analyzed in the article. Also, effective ways of digital advertising in Ukraine were investigated and offered, prospects of their development were predicted.

Information telegram-channels, as a new media platform for the media

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. Information telegram-channels, as a new media platform for the media//Science online: International Scientific e-zine - 2018. - №12. - https://nauka-online.com/en/publications/ekonomika/2018/12/informatsijni-telegram-kanali-yak-nova-media-platforma-dlya-zmi/

Annotation: The possibilities of promotion of mass media with the help of Telegram-channels are explored. The proposed directions of adaptation of content for this media-platform are proposed.

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