Bibliographic description of the article for the citation:
Александр Синенко and Антон Баркан. Automatization of business processes of advertising agency//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/ekonomika/2018/11/avtomatizatsiya-biznes-protsessov-reklamnogo-agentstva/
Further development of the process approach is associated with executable business processes. For many companies implementation of the system, which implements the automation of business processes, is actual. The aim of this work is modeling of business processes of an advertising agency in notations which support the ability to transfer processes in the runtime environment.
The article investigates the possibilities of modeling business processes in different notations (for example, in advertising agency) as a way to automate the business as a whole and its individual parts. We consider a special class of systems workflow, which are used in the automation of business processes. When modeling business processes used notation, such as: IDEF3, Business Process, Activity diagram. Results. The article describes the features of modeling business processes in notations which support workflow system.
The problems that arise in the implementation of workflow systems in enterprises are considered. One of the conditions to increase the impact of the use of the process approach is the allocation of a business architecture of processes for which suitable automation. To maintain the performance of the company processes necessary to implement workflow systems. Implementation costs recouped through improved process control, reduce dependence on labor.