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The formation of image of the company

Author: Виталий Безшийко

Annotation: The process of the formations of image of the company by special instruments of marketing communications is analysed in the article. In particular, disagreements of using special corporate products are considered. Their classification and features of use in the industrial and consumer markets are offered.

Keywords: auxiliary means of marketing communications business souvenir corporate image promotional souvenir special image products бізнес-сувенір вспомогательные средства маркетинговые коммуникации допоміжні засоби маркетингові комунікації корпоративний імідж корпоративный имидж промо-сувенір специальная имиджевая продукция спеціальна іміджева продукція

Categories: Economy

Bibliographic description of the article for the citation:

Виталий Безшийко. The formation of image of the company//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/economy/2018/11/formirovanie-korporativnogo-imidzha-kompanii/

The article was published in: Science online No11 november 2018

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