Annotation: The reputation of a country is influenced by a large number of factors that the state can influence. Among the factors that can be influenced by one of the key for our state is scientific activity. The authors of the study believe that there is a correlation between the reputation of the country and its economic results. In addition, reputation directly affects the welfare of the state and its ability to successfully compete and develop in the global economy. In their view, effective reputation management practices make it possible for countries to be relevant and to differentiate themselves in a globalized world, which is paramount in the face of fierce competition. Some scholars believe that today Ukraine has a rather uncertain reputation on the world stage, which is why it loses dividends not only in the political space, but also in matters of national security, economic growth, democratic transformations, scientific environment, etc. The urgent issue is the transformation of Ukraine into a European state with appropriate standards of internal and external stability. This requires a clear definition of geopolitical priorities and self-determination as a sovereign state with its own national interests. It is worthwhile to note that Ukrainian science was able to maintain its reputation in the world, and continues to defend the country's honor on the world stage.

Annotation: (Українська) Проаналізовано Кокні як домінанту авторського стилю Б. Шоу на матеріалі п’єси «Пігмаліон». У статті приділяється увага лінгвістичним, функціональним і культурним особливостям соціодіалекту Кокні та його функціям у п’єсі. Висвітлено особливості вимови кокні, відхилення від лексичної та граматичної норми стандартної англійської мови.

Annotation: The article discusses the views of scientists studying the image. The study of the essence of the image has a number of features that are affected by the scope of research. According to many Ukrainian scientists, the image is closely related to the stereotype, that is, it is a certain simplification of reality, its sketchiness as an integral attribute of the human psyche. On the basis of this, the scientific image and image of science can be conventionally attributed to the public image, since scientific activity affects not only society, but also the nation as a whole. The very activity of the community position on my thoughts is in my imagination of science. In the practice of every day in the world of science, it was assumed to be double-valued to the minister to the world from the head of the office. Synergy to understand the vision of the science from the humanitarian point of view and interpretation: image, installation, interest to science, thought, stave. The main interpretations of the “image of science” are based on the initial assignment and adaptation of the scientific discipline to the sphere of suspension of social activities. In the course of the progress of the book, it was assigned, because it is the singular unwillingness of the scientific treatise to understand the “image of science” and the “name of science”, which is needed for a complete report, specificity of work.

Annotation: The article is devoted to the description of the contract of outsourcing, as an untitled (not named), mixed economic contract. In the work, the analysis of definitions, advantages and disadvantages of the contract, areas of its application and history are monitored.

Annotation: Anxiety is found each. This article talks about the cause of anxiety, the consequences of being in constant stress, as well as the ways of coping with stress studied by scientists.

Annotation: In this article a study was conducted on the interpretation of definition of court decision. Comparison and analysis of the proposed by scientists notions was conducted. Definitions «court`s decision» and «adjudication» was delimited. The notion of court`s decision in the aspects of precedent and case law was defined. Key words:,,

Annotation: The paper considers the concept of «brand» and «brand architecture». A comparative analysis was conducted regarding the understanding these concepts by different scientists. The schemes of brand building, which are used in the activities of well-known marketing companies, were considered. The advantages of building a brand architecture for company owners are determined.

Annotation: The purpose of the sizing of cardboard and paper canvases. The main disadvantages of sizing are indicated. A method of processing the glued fabric to eliminate the adhesion of glue on the surface of the drying cylinders is proposed.

Annotation: The paper considers the main principles and development of an autonomous device for monitoring the position of the solar array on the Arduino platform.

Annotation: Research influence of taxes on financial-economic activity of the enterprise was conducted.