Tag: company

Marketing in the network internet as a modern channel of promotion of company

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. Marketing in the network internet as a modern channel of promotion of company//Science online: International Scientific e-zine - 2018. - №12. - https://nauka-online.com/en/publications/economy/2018/12/marketing-v-seti-internet-kak-sovremennyj-kanal-prodvizheniya-kompanii/

Annotation: Theoretical issues of modern marketing are researched. The applied aspects of the use of information marketing in the activity of the enterprise are described for the purpose of its promotion. The peculiarities of the use of information marketing tools for attracting new consumers through the site are described. The tools of information marketing which will allow to receive additional profit from activity of the site are analyzed. The reasons why it is impossible to ignore modern marketing tools while promoting the company is described.

Internal marketing as a factor of successful business activity

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. Internal marketing as a factor of successful business activity//Science online: International Scientific e-zine - 2018. - №2. - https://nauka-online.com/en/publications/economy/2018/2/vnutrishnij-marketing-yak-chinnik-uspishnoyi-diyalnosti-pidpriyemstva/

Annotation: In this paper, a generalization of approaches to the definition of the essence of the concept of "internal marketing" and the definition of its place in the marketing system of the enterprise. The concept of internal marketing is considered. Comparison is conducted in analogy to traditional marketing and the model of the marketing concept of Mkrtarty "4P". We consider the advantages of internal marketing for the enterprise and its concept, which is formed and constantly evolving in accordance with economic theories.

Liquidity management of the company in modern conditions

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. Liquidity management of the company in modern conditions//Science online: International Scientific e-zine - 2017. - №11. - https://nauka-online.com/en/publications/economy/2017/11/upravlenie-likvidnostyu-predpriyatiya-v-sovremennyh-usloviyah/

Annotation: This article analyzes the liquidity of the company and proposes a list of recommendations for a possible improvement of the management of its liquidity and solvency.

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