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Personal cabinetMarketing in Ukrainian football: experience and possibilities
Author:
Маргарита Заика
Bibliographic description of the article for the citation:
Маргарита Заика. Marketing in Ukrainian football: experience and possibilities//Science online: International Scientific e-zine - 2018. - №12. - https://nauka-online.com/en/publications/economy/2018/12/marketing-v-ukrainskom-futbole-opyt-i-perspektivy/
Annotation: Football marketing in Ukraine, outlines the issues and problems that exist at the moment in this area were analyzed in the article. Also, recommendations that based on the experience of the leading European football federations are made to improve the marketing activities of football clubs and organizations.
Keywords:
football marketing
marketing activity
marketing mix
sports marketing
маркетинг-мікс
маркетингова діяльність
маркетинговая деятельность
спортивний маркетинг
спортивный маркетинг
футбольний маркетинг
футбольный маркетинг
Categories:
Economy