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Застосування комунікаційних засобів фармацевтичної галузі в епоху турбулентності
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Bibliographic description of the article for the citation:

and . Застосування комунікаційних засобів фармацевтичної галузі в епоху турбулентності//Science online: International Scientific e-zine - 2021. - №5. - https://nauka-online.com/en/publications/economy/2021/5/14-4/

Annotation: Theoretіcаl аnd prаctіcаl questіons of аpplіcаtіon of mаrketіng polіcy of communіcаtіons іn the phаrmаceutіcаl brаnch аre іnvestіgаted.

Keywords: advertising mаrketіng communіcаtіons polіcy pharmaceutical industry promotion publіc relаtіons маркетингова політика комунікацій маркетинговая политика коммуникаций паблік-рілейшнз продвижение просування реклама фармацевтическая отрасль фармацевтична галузь
Categories: Economy
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Use of internet marketing for account monetation in social networks
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Bibliographic description of the article for the citation:

. Use of internet marketing for account monetation in social networks//Science online: International Scientific e-zine - 2019. - №12. - https://nauka-online.com/en/publications/economy/2019/12/vikoristannya-internet-marketingu-dlya-monetizatsiyi-akkaunta-v-sotsialnih-merezhah/

Annotation: The article defines and analyzes the methodology of creating a marketing strategy for business creation in social networks. Common scientific methods used: analysis and synthesis; analogy and modeling; abstraction and concretization. As a result of the research, the principles of blog creation, ways of its distribution and monetization were established. The author proposed new criteria for systematization and improvement of accounting and management of business in social networks. The conducted research and analysis helped to properly evaluate and understand the essence of the basic principles and the system of conducting and promoting a business blog.

Keywords: account advertising audience brand content hashtag monetization аккаунт аудиторія бренд контент монетизація реклама репост хештег
Categories: Economy
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Digital marketing in Ukraine: current trends and prospects for development
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Bibliographic description of the article for the citation:

. Digital marketing in Ukraine: current trends and prospects for development//Science online: International Scientific e-zine - 2018. - №12. - https://nauka-online.com/en/publications/economy/2018/12/tsifrovoj-marketing-v-ukraine-sovremennye-tendentsii-i-perspektivy-razvitiya/

Annotation: The concepts, possibilities and advantages of digital marketing were defined and the state and structure of the e-commerce market in Ukraine, current trends of digital marketing, existing and potential buyers were analyzed in the article. Also, effective ways of digital advertising in Ukraine were investigated and offered, prospects of their development were predicted.

Keywords: advertising digital marketing digitalization trends діджиталізація Інтернет реклама тенденции тенденції цифровий маркетинг цифровой маркетинг
Categories: Economy
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Information telegram-channels, as a new media platform for the media
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Bibliographic description of the article for the citation:

. Information telegram-channels, as a new media platform for the media//Science online: International Scientific e-zine - 2018. - №12. - https://nauka-online.com/en/publications/economy/2018/12/informatsijni-telegram-kanali-yak-nova-media-platforma-dlya-zmi/

Annotation: The possibilities of promotion of mass media with the help of Telegram-channels are explored. The proposed directions of adaptation of content for this media-platform are proposed.

Keywords: advertising media media-platform messenger telegram telegram-channel ЗМІ медіа-платформа месенджер реклама телеграм-канали
Categories: Economy
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