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Rubric: Economy

Methodological foundations of effective user research in product management
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Bibliographic description of the article for the citation:

. Methodological foundations of effective user research in product management//Science online: International Scientific e-zine - 2026. - №1. - https://nauka-online.com/en/publications/economy/2026/1/04-40/

Annotation: Methodological approaches to user research in product management are examined in the context of early-stage startups. Drawing on practical cases and established frameworks, it is shown how the structure of interviews and question design influence the validity of insights. A significant gap is identified between users’ stated intentions and their actual behavior, often leading to false positives. It is substantiated that behavior-focused qualitative research and bias control function as decision-support mechanisms, and their application should align with the startup’s uncertainty level and resource constraints.

Keywords: behavioral data customer development evidence-based decision-making in-depth interviews product management qualitative interviews questions responses user research
Categories: Economy
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Approaches to the development of professional audit to ensure sustainable company growth
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Bibliographic description of the article for the citation:

. Approaches to the development of professional audit to ensure sustainable company growth//Science online: International Scientific e-zine - 2023. - №8. - https://nauka-online.com/en/publications/economy/2023/8/06-34/

Annotation: Professional audit is an integral component of sustainable enterprise development. In today’s business environment, where competition grows increasingly intense, companies must adopt effective audit approaches to ensure their long-term stability. A properly structured audit process enables organizations to identify weaknesses, detect potential risks, and implement corrective measures. This improves business efficiency and strengthens competitiveness. The key tasks of developing professional audit involve not only evaluating financial performance, but also analyzing strategic goals, corporate culture, and managerial capacity. This article examines the main approaches to the development of professional audit that contribute to sustainable development under contemporary market conditions. The study of approaches to audit development has considerable practical value across various fields of business and management, especially in the context of sustainable development. The approaches presented integrate sustainability principles into the audit process. This means that auditors increasingly consider social, environmental, and governance factors alongside financial indicators, enabling companies to better manage resources and sustainability-related risks.

Keywords: approaches company development professional audit sustainable development
Categories: Economy
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The impact of digital marketing on the efficiency of an enterprise’s marketing activities
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Bibliographic description of the article for the citation:

. The impact of digital marketing on the efficiency of an enterprise’s marketing activities//Science online: International Scientific e-zine - 2025. - №12. - https://nauka-online.com/en/publications/economy/2025/12/08-24/

Annotation: The article examines the impact of digital marketing on improving the effectiveness of enterprises’ marketing activities under conditions of digital transformation and increasing competition. The role of digital tools in forming an integrated communication system, personalizing interaction with consumers, and implementing data-driven marketing management is revealed. The significance of digital marketing as a strategic factor of competitiveness and sustainable business development is substantiated.

Keywords: digital communications digital marketing digital-маркетинг enterprise competitiveness marketing effectiveness ефективність маркетингової діяльності інтернет-маркетинг конкурентоспроможність підприємства цифрові комунікації
Categories: Economy
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Strategic thinking as the key to leadership in B2B sales
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Bibliographic description of the article for the citation:

. Strategic thinking as the key to leadership in B2B sales//Science online: International Scientific e-zine - 2023. - №2. - https://nauka-online.com/en/publications/economy/2023/2/04-36/

Annotation: The article discusses the importance of strategic thinking in successful B2B sales leadership. It emphasizes the significance of seeing long-term perspectives, analyzing market trends, and adapting business models to changing circumstances. This approach creates a competitive edge and enhances the effectiveness of managing sales teams. Special attention is given to the connection between a leader's strategic vision and their ability to establish trusting relationships with clients and partners. The article notes that a strategic approach fosters a corporate culture that is focused on innovation and sustainable growth.

Keywords: B2B sales business strategy competitive advantage leadership organizational development sales management strategic thinking
Categories: Economy
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