Annotation: The article examines the theoretical and methodological foundations for the formation of hybrid development strategies of enterprises in the digital economy. The necessity of integrating traditional competitive strategies with digital business models, platform solutions, and data analytics tools is substantiated. The economic essence of the concept of a “hybrid enterprise development strategy” is clarified as an integrated system of strategic decisions that ensures the synergy of classical strategic management approaches and digital value creation mechanisms. A classification of hybrid strategies is proposed according to the vectors of digital transformation, including digital differentiation strategy, platform-product strategy, data-driven strategy, ecosystem strategy, and innovation-adaptive strategy. An integrated strategic management model considering the level of digital maturity of an enterprise and a system of performance indicators for evaluating the effectiveness of hybrid strategy implementation are developed. It is proved that the implementation of hybrid strategies enhances competitiveness, adaptability, and innovativeness of enterprises in a turbulent digital environment.