емеилeditor@inter-nauka.com
кабинетPersonal cabinet
Post article
  1. Home
  2. Publication
  3. lead generation

Tag: lead generation

Digital marketing and the specifics of its application in the B2B sector
Author:

Bibliographic description of the article for the citation:

. Digital marketing and the specifics of its application in the B2B sector//Science online: International Scientific e-zine - 2023. - №11. - https://nauka-online.com/en/publications/other/2023/11/23-7/

Annotation: The article provides a detailed analysis of digital marketing and its integration into the business-to-business (B2B) sphere. It focuses on the main differences between the corporate world and the mass market, such as the multi-stage and lengthy transaction process, collective decision-making by groups of stakeholders, high transaction costs, and the priority of rational over emotional factors. The effectiveness of specific digital tools adapted for business is also discussed, including in-depth expert content, search engine optimization (SEO), account-based marketing, specialized webinars, targeted communication in professional networks, and CRM systems for comprehensive analytics. The text states that the main purpose of digital strategies in the corporate sector is not to stimulate spontaneous purchases, but to gradually attract the target audience, retain their attention, create a strong brand presence, and attract high-quality potential customers (MQLL). Based on current market data, the text contains practical recommendations on building multi-channel communication with customers and calculating return on investment (ROI), allowing modern companies to optimize their marketing budgets, reduce customer acquisition costs (CAC), and increase conversion rates at each stage of the sales funnel.

Keywords: Account-Based Marketing B2B sector content marketing corporate sales CRM systems decision cycle digital marketing end-to-end analytics expert image lead generation marketing automation omnichannel sales funnel
Categories: Other
164 Comments off Read online

Lead generation in the aspects of forming consumers demand
Author:

Bibliographic description of the article for the citation:

. Lead generation in the aspects of forming consumers demand//Science online: International Scientific e-zine - 2018. - №12. - https://nauka-online.com/en/publications/economy/2018/12/lidogeneratsiya-v-aspekti-formuvannya-popitu-spozhivachiv/

Annotation: In the article the main aspects of lead generation in the process of demand formation are considered. The approaches to the definition of lead category and their classification features are described. Generalized methods of lead generation in three main groups: personal channels, online communications, mixed methods. The study notes that important stimulus that allow you to convert customer contact to the consumption process are economy, quality and safety of goods and recommendations of the social environment. The incentives for converting to the status of a customer should offer him a real value and be relevant to the situation. The processes and incentives for converting contacts to real demand will vary depending on the specifics of the goods and the particulars of making a purchase decision. Formation of real demand, besides stimulating measures and motives of quality, stipulates guarantees, service, merchandising, work of personnel, attractive loyalty programs. The process of obtaining leads and transforming it into real demand with the help of marketing tools in the field of online marketing is presented schematically. The emphasis is on the fact that the process of generating demand requires obtaining better contacts with potential consumers. It is emphasized that it is necessary to select separate measures for handling various types of contacts. The most effective tactic for generating demand will be the integration of various marketing tools, which takes place within a single strategy. Communication through multiple channels will allow to create appropriate impulses and achieve a greater degree of converting contacts to consumers. It is noted that in order to convert a contact database into a real demand, the company needs well thought-out marketing messages, the corresponding offer of goods and the unification of several different channels of influence on the contacts. The proposed approaches to the estimation of the economic effect of conversion of lead in order for the online and offline marketing.

Keywords: consumer contacts conversion lead's demand formation lead lead generation lead generation methods конвертація лідів контакти споживачів лід лідогенерація методи лідогенерації формування попиту
Categories: Economy
1251 Comments off Read online