Annotation: The article deals with the problem of using PR texts in sports communication. The article is devoted to the study of the features of instruments of influence on consumers of sports goods and services. The author analyzed the specificity of writing PR texts in the field of sports communication and features of sports PR, mass communication for the promotion of sports goods and services, and features of genres of PR texts. The genre specificity of PR texts in the field of sports communications is considered and described. The object of the research is PR - texts of sports topics in the professional activity of a specialist in social communications. The classification of PR texts is considered, the concept of PR text is defined based on the work of many researchers in the field of social communication.