Tag: фармацевтична промисловість

Problems of the efficient implementation of the pricing policy in the pharmaceutical industry

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. Problems of the efficient implementation of the pricing policy in the pharmaceutical industry//Science online: International Scientific e-zine - 2020. - №1. - https://nauka-online.com/en/publications/economy/2020/1/problemy-effektivnoj-realizatsii-politiki-tsenoobrazovaniya-v-farmatsevticheskoj-promyshlennosti/

Annotation: The article is a study of the problems of effective implementation of pricing policy in the pharmaceutical industry. Pharmaceuticals is one of the most dynamic and knowledge-intensive sectors of the economy both in Ukraine and around the world, the development of which is caused by the growing demand for medicines and rising public health expenditures. The key role in the development of the native pharmaceutical industry is played by the creation of a balanced and effective price system in the Ukrainian market of medicines. That is why we faced an urgent task - to consider the problems of effective implementation of pricing policy in the pharmaceutical industry. It is noted that pharmaceuticals is one of the most high-tech industries and has a leading position in the global volume of research expenditures, and the stable dynamic growth of the market is due to a number of factors. It is noted that pharmaceutical pricing varies in different countries, but the price structure for the end consumer after the margin of the downstream participants is mostly typical. Scientists identify four basic methods of regulating medicine prices: fixed prices, income adjustment, pricing based on efficiency, and setting base prices. At the same time, there is no fully free or fully regulated pricing in the world. The examples of different pricing options for medicines in different countries are provided. It is noted that all pricing factors are divided into two groups - internal and external. In Ukraine, the state regulation of prices, as an element of state regulation of the economy, is carried out, as a rule, in the areas of natural monopolies, as well as in relation to socially significant goods and services. It is noted that the activity of participants in the Ukrainian pharmaceutical market is governed by a large number of legal acts that have been introduced since the beginning of the formation of our state. However, it is noted that the problems of pricing in the pharmaceutical market are receiving a great deal of attention in connection with the purchase of medicines at the state level and the solution of the issues of state regulation of the prices of medicines.

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