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Personal cabinetAnalysis of the dynamics and prospects for the development of the beauty industry: approaches to innovative growth
Bibliographic description of the article for the citation:
Pereshliuga Kseniia. Analysis of the dynamics and prospects for the development of the beauty industry: approaches to innovative growth//Science online: International Scientific e-zine - 2025. - №3. - https://nauka-online.com/en/publications/other/2025/3/07-19/
Annotation: This article provides a comprehensive analysis of the beauty market to identify the prospects for the development of the beauty business amid rapid digitalization and the transition to sustainable development. The study relies on analytical materials that highlight the transformation of marketing strategies employed by both domestic and international cosmetic brands. Particular attention is given to analyzing the impact of the digital economy on consumer behavior, changes in market structure, and key factors driving sales growth, including the shift toward a multichannel model with an emphasis on online commerce. The article also explores the opportunities and challenges associated with integrating sustainable development principles and circular economy practices in the beauty industry, which contribute to minimizing the environmental footprint of production and enhancing corporate social responsibility. The presented findings will be of interest to researchers in the fields of innovation economics and strategic management, as well as to beauty industry professionals seeking to optimize managerial decision-making in the context of dynamic market transformations. Additionally, the insights provided in this study hold significance for investors, corporate strategists, and government authorities involved in designing policies to support innovation-driven growth and enhance global market competitiveness.