Tag: content

Streaming services as part of a communication strategy

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. Streaming services as part of a communication strategy//Science online: International Scientific e-zine - 2025. - №5. - https://nauka-online.com/en/publications/other/2025/5/04-29/

Annotation: This article examines the stages of communication strategy development and the types of modern streaming services. It provides brief characteristics of each format and outlines the advantages of engaging consumers through video content. The aim of this study is to explore the process of integrating streaming platforms into a company’s communication strategy and to assess their effectiveness. The research discusses key phases in building a communication strategy and classifies different types of streaming services. It includes performance statistics of streaming tools in a business context and describes the stages of their implementation within strategic communication. The findings highlight the importance of aligning content tone and platform choice with audience expectations. The study also emphasizes the promise of this direction and the need to consider the experience of similar companies in the same field. It identifies a direct link between ongoing performance monitoring and the achievement of core business objectives. The relevance of the study stems from the rising popularity of streaming platforms and increasing competition among businesses for user attention. This article may be of interest to entrepreneurs and marketers designing promotional strategies for their companies, products, and services in today’s digital environment.

Ефективність корпоративних медіа в системі соціальних комунікацій

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. Ефективність корпоративних медіа в системі соціальних комунікацій//Science online: International Scientific e-zine - 2021. - №11. - https://nauka-online.com/en/publications/social-communications/2021/11/17-6/

Annotation: The article is devoted to the evaluation of the effectiveness of corporate media, which is an important element of the organization of corporate publications. It helps to manage the development of corporate media, provides an opportunity to timely adjust, make changes in its work. According to corporate media researchers, the most suitable for measuring the effectiveness of the impact of in-house publications are sociological methods, including questionnaires, focus group interviews, etc. The method of rapid assessment of the effectiveness of the use of the media potential of the corporate publication allows you to save time, money for research, and to assess the strength of their own specialists from the company's staff.

Use of internet marketing for account monetation in social networks

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. Use of internet marketing for account monetation in social networks//Science online: International Scientific e-zine - 2019. - №12. - https://nauka-online.com/en/publications/economy/2019/12/vikoristannya-internet-marketingu-dlya-monetizatsiyi-akkaunta-v-sotsialnih-merezhah/

Annotation: The article defines and analyzes the methodology of creating a marketing strategy for business creation in social networks. Common scientific methods used: analysis and synthesis; analogy and modeling; abstraction and concretization. As a result of the research, the principles of blog creation, ways of its distribution and monetization were established. The author proposed new criteria for systematization and improvement of accounting and management of business in social networks. The conducted research and analysis helped to properly evaluate and understand the essence of the basic principles and the system of conducting and promoting a business blog.

News genre as an individual element in the modern information space

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Bibliographic description of the article for the citation:

. News genre as an individual element in the modern information space//Science online: International Scientific e-zine - 2019. - №1. - https://nauka-online.com/en/publications/social-communications/2019/1/novostnoj-zhanr-kak-otdelnyj-element-v-sovremennom-informatsionnom-prostranstve/

Annotation: This article tells about mass media development, focusing on television news on online media outlets. Relevance of this topic is caused by rethinking of the role of traditional types of journalism in the overall structure of the communicative process. With the rapid development of Internet technologies and increase in the territories coverage by Internet providers in Ukraine, number of Internet users is increasing accordingly. In todays information society, the main feature of which is globalization, journalism is one of the underlying factors. And as we move towards a modern culture, journalism has a new direction – online network media.

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