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Ефективність корпоративних медіа в системі соціальних комунікацій
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Bibliographic description of the article for the citation:

. Ефективність корпоративних медіа в системі соціальних комунікацій//Science online: International Scientific e-zine - 2021. - №11. - https://nauka-online.com/en/publications/social-communications/2021/11/17-6/

Annotation: The article is devoted to the evaluation of the effectiveness of corporate media, which is an important element of the organization of corporate publications. It helps to manage the development of corporate media, provides an opportunity to timely adjust, make changes in its work. According to corporate media researchers, the most suitable for measuring the effectiveness of the impact of in-house publications are sociological methods, including questionnaires, focus group interviews, etc. The method of rapid assessment of the effectiveness of the use of the media potential of the corporate publication allows you to save time, money for research, and to assess the strength of their own specialists from the company's staff.

Keywords: audience content corporate media corporate media image feedback analysis peer review performance appraisal PR tool PR-інструмент reader surveys surveys target audience coverage аналіз відгуків анкетування читачів аудиторія експертна оцінка імідж корпоративного медіа контент корпоративні медіа опитування охоплення цільової аудиторії оцінка ефективності
Categories: Social communications
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Use of internet marketing for account monetation in social networks
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Bibliographic description of the article for the citation:

. Use of internet marketing for account monetation in social networks//Science online: International Scientific e-zine - 2019. - №12. - https://nauka-online.com/en/publications/economy/2019/12/vikoristannya-internet-marketingu-dlya-monetizatsiyi-akkaunta-v-sotsialnih-merezhah/

Annotation: The article defines and analyzes the methodology of creating a marketing strategy for business creation in social networks. Common scientific methods used: analysis and synthesis; analogy and modeling; abstraction and concretization. As a result of the research, the principles of blog creation, ways of its distribution and monetization were established. The author proposed new criteria for systematization and improvement of accounting and management of business in social networks. The conducted research and analysis helped to properly evaluate and understand the essence of the basic principles and the system of conducting and promoting a business blog.

Keywords: account advertising audience brand content hashtag monetization аккаунт аудиторія бренд контент монетизація реклама репост хештег
Categories: Economy
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News genre as an individual element in the modern information space
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Bibliographic description of the article for the citation:

. News genre as an individual element in the modern information space//Science online: International Scientific e-zine - 2019. - №1. - https://nauka-online.com/en/publications/social-communications/2019/1/novostnoj-zhanr-kak-otdelnyj-element-v-sovremennom-informatsionnom-prostranstve/

Annotation: This article tells about mass media development, focusing on television news on online media outlets. Relevance of this topic is caused by rethinking of the role of traditional types of journalism in the overall structure of the communicative process. With the rapid development of Internet technologies and increase in the territories coverage by Internet providers in Ukraine, number of Internet users is increasing accordingly. In todays information society, the main feature of which is globalization, journalism is one of the underlying factors. And as we move towards a modern culture, journalism has a new direction – online network media.

Keywords: blog content mass-media засоби масової інформації Інтернет контент средства массовой информации
Categories: Social communications
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Social media marketing: issues of relevance
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Bibliographic description of the article for the citation:

. Social media marketing: issues of relevance//Science online: International Scientific e-zine - 2018. - №12. - https://nauka-online.com/en/publications/economy/2018/12/social-media-marketing-voprosy-aktualnosti-primeneniya/

Annotation: The article examines the growing interest in the promotion of products in social networks in modern conditions. The characteristic of the popularity of this process, the possible difficulties in the implementation and visible benefits. The authors also consider key platforms that provide opportunities to promote content on the Internet.

Keywords: content Internet space platform promotion in social networks интернет-пространство інтернет-простір контент платформа продвижение в социальных сетях просування в соціальних мережах
Categories: Economy
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