Annotation: The organization of the automobile import business plays an important role in the automotive ecosystem. However, the success of this business depends on the organization's ability to effectively manage logistics, satisfy the preferences of local consumers, and maintain strong relationships with both manufacturers and local dealers. In today's dynamic world of international trade, automobile import is a promising area of entrepreneurial activity that requires a comprehensive approach to assessing its economic feasibility. Assessing the economic efficiency of a business related to the import of automotive products requires a multifactorial analysis of market conditions and the company's internal resources. The most important aspect here is the correct ratio of investment costs to the projected profit from the sale of imported vehicles on the domestic market. The purpose of the article is to characterize approaches to assessing the economic efficiency of the automobile import business. The practical significance of the study lies in the fact that the analysis of approaches to assessing the economic efficiency of the business of importing automobiles will allow the development of necessary directions for improving their efficiency.

Annotation: In the context of the rapid globalization of the world economy, effective brand management across multiple continents is becoming a critical success factor for international corporations. Modern companies are faced with the need for a profound transformation of their management models when entering such complex and diverse markets as the USA, Asia and Europe, each of which has unique cultural, legal and economic features. This article provides a comprehensive analysis of key strategies for adapting brands to various regional conditions, considers modern approaches to cross-cultural marketing and global brand management. Particular attention is paid to a comparative analysis of consumer behavior, regulatory requirements and competitive landscapes in each region. Based on current data for the period 2018–2022, analytical graphs are presented that clearly demonstrate the dynamics of the implementation of international brands in different parts of the world. The results of the study will be especially useful for top managers of international companies, marketers and strategists involved in the development and implementation of global expansion strategies in conditions of high market uncertainty.

Annotation: Objective: To explore key methods for developing grip strength in wrestlers, compare their effectiveness, and offer recommendations for integration into the training process. Methods: Review of scientific literature, observation of practical applications in wrestling training, and testing the effectiveness of methods (dynamometry, hold duration, and forearm fatigue resistance tests). Results: The most effective exercises for developing both isometric and dynamic grip strength were identified. It was found that combining specific grip-focused movements with functional wrestling-based drills improved performance by 17–25% compared to traditional forearm isolation training. Conclusion: Targeted grip strength development enhances wrestling technique effectiveness, reduces injury risk, and improves endurance during bouts.

Annotation: The article discusses the theoretical foundations and practical application of fiber-optic sensors (FOS) for detecting gas leaks and monitoring temperatures at industrial facilities. A comprehensive analysis of the operating principles of FOS, their classification, signal modulation methods, and distributed sensing is carried out. Particular attention is paid to their application in aggressive environments, including in the oil and gas, chemical, and energy industries. The advantages and limitations of the technology are presented, as well as the prospects for its development within the framework of industrial digitalization and the implementation of IoT solutions. Directions for further research, including intelligent signal analysis, increased selectivity, and standardization of application are considered separately.

Annotation: Modern intelligent multidisciplinary digital technologies, incorporating elements of artificial intelligence and artificial neural networks, generate numerous complex psychological nuances and product marketing aspects during their development, especially when interacting with TRIZ and ARIZ. The emergence of information technologies and the drastic reduction of the time cycle required to transform an inventive idea into a real, market-demanded, and viable product, along with the increasing complexity of the technical and technological components of new products—which proportionally raises the cost of prototype manufacturing and testing—necessitate a fundamentally new approach to creating technical solutions. These solutions may include auxiliary innovative functions, often non-obvious at first glance. Several fundamental directions have a decisive influence on the fate of new ideas under today's conditions. Taking these into account can ensure a high level of commercial success; conversely, ignoring them may permanently close the path to commercialization of the idea in any form.

Annotation: A real-time active online monitoring system for leather manufacturing processes is presented, fully tailored to the specific requirements of the leather industry. The system employs contactless resonance sensors as a key component, integrated across all stages of hide processing—from soaking (used to remove preservatives, dirt, and blood), liming, hair removal, and deliming to tanning (including vegetable tanning), dyeing, fatliquoring, drying, and finishing. The importance of continuous parameter monitoring in the "dead zones" of technological tanks is highlighted, along with the design of the sensor module (a sleeve with a solenoid coil) and its manufacturing methods, including the application of RITM technologies. The paper outlines approaches to integrating the sensors into the production line and discusses the anticipated benefits: improved uniformity of hide processing and final leather quality, reduced defect rates through timely detection of deviations, and automatic real-time adjustment of processing modes according to raw material properties.

Annotation: This scientific article provides a comprehensive analysis of environmental issues related to the disposal of nail industry waste, including varnishes, gels, acrylics, coating removers and other related materials. Particular attention is paid to the study of the chemical composition of this waste and its potential impact on various components of the environment - soil, water resources and atmospheric air. The work examines in detail the methods of processing and disposal of these materials existing in world practice, and also critically analyzes their effectiveness and environmental safety. Based on the conducted research, the authors offer a set of practical recommendations aimed at minimizing the negative impact of nail service waste on ecosystems. The article also contains an analysis of the current state of legal regulation in this area in various countries and promising areas for its improvement.

Annotation: This article examines the stages of communication strategy development and the types of modern streaming services. It provides brief characteristics of each format and outlines the advantages of engaging consumers through video content. The aim of this study is to explore the process of integrating streaming platforms into a company’s communication strategy and to assess their effectiveness. The research discusses key phases in building a communication strategy and classifies different types of streaming services. It includes performance statistics of streaming tools in a business context and describes the stages of their implementation within strategic communication. The findings highlight the importance of aligning content tone and platform choice with audience expectations. The study also emphasizes the promise of this direction and the need to consider the experience of similar companies in the same field. It identifies a direct link between ongoing performance monitoring and the achievement of core business objectives. The relevance of the study stems from the rising popularity of streaming platforms and increasing competition among businesses for user attention. This article may be of interest to entrepreneurs and marketers designing promotional strategies for their companies, products, and services in today’s digital environment.

Annotation: The article contains a study of the professional aspects of the work with permanent makeup artists concerning left-handed individuals. An analysis of ergonomic and educational problems left-handed workers come up against will be conducted in this study, along with recommendations for adapting workplaces and training methods to enhance their professional skills. The urgency of this work lies in the creation of conditions for the successful professional activities of left-handed craftsmen, since most methods and equipment were traditionally oriented towards right-handers, which added additional difficulties in both the process of training and work. The novelty of the study lies in a systematic consideration of biomechanical characteristics of left-handed specialists related to permanent makeup, as well as suggesting practical amendments both to the workspace and training methods that can help improve the quality of work and reduce physical stress. The major conclusions are that left-handed experts find it tough to arrange the place of work and also to learn methods intended for right-handers, which requires personal adjustment and change of regular techniques. This information will help permanent makeup artists, teachers, and training pros, along with beauty salon owners, who want to make a welcoming work setting for left-handed workers.

Annotation: Nuances and aspects of marketing products created based on and in the development of digital technologies in their interaction with TRIZ.