Annotation: The issue of legal regulation of donor organs transplantation from the deceased person is researched.

Annotation: The aspiration of Ukraine to the European form of state hood as the moment of dominance of constitutional rights of the individual and the rule of law very closely connected with the process of becoming a private detective activity.The article deals with the role and legislative regulation of private detective activity in Ukraine, as well as ensuring the protection of the rights and legitimate interests of a person with the help of private detective activity through the prism of constitutional rights.

Annotation: The analysis of the modern state and problems of development of the systems of strategic management is executed on the enterprises of Ukraine. Terms and features of forming of financial strategy of enterprise are certain taking into account the modern terms of menage in Ukraine. Offered certain ways of improvement of modern approaches in relation to forming of financial strategy of enterprise with the purpose of increase of level of his competitiveness and strengthening of the financial being in the chosen segment of market.

Annotation: The article deals with the approaches to the interpretation of the essence of the categories "liquidity" and "solvency" of the bank; the parameters of their interconnection and significant differences are highlighted; external and internal factors that influence the level of liquidity of the bank are considered, and, accordingly, influence the choice of the strategy of liquidity management of the bank; described the existing strategies of liquidity management of a banking institution, conditions, advantages and disadvantages of their application were determined.

Annotation: The functioning of the banking system is impossible without affecting various risks. Proper valuation, management, and timely warning of these risks enable you to avoid or significantly reduce the inevitable losses incurred in banking. Any financial risk is the uncertainty associated with unanticipated changes in volumes, profitability, cost and structure of assets and liabilities. For a bank it is a result of unexpected changes in interest rates, deposit flows, solvency of borrowers, exchange rates, and the like. That is, financial risks are the main risks in banking.

Annotation: The article is devoted to the study and comparison of the procedure for registration of a trademark in Ukraine and the countries of the European Union. The trademark is considered as a Unique Object of Personification of Business Activity and as a powerful tool at the National and International Levels, which allows the employment company to have a monopoly position on Sites All due to the rightly chosen strategy of protection and protection Exclusive rights to such an object of intellectual property. The mechanism for obtaining trademark protection in the countries of the European Union such as: Great Britain, Italy, Spain, Germany and France is considered. Special aspects of the trademark registration procedure are set out in each of the above-mentioned countries. The necessity of adaptation of the existing norms of Ukrainian legislation to European standards in connection with the ratification of the Association Agreement with the European Union was emphasized.

Annotation: The article analyzes the assessment of financial stability of the banking system of Ukraine, according to the methodology of the NBU. And the rating of financial stability of banks of Ukraine is considered.

Annotation: (Українська) У статті проведено порівняльний аналіз страхового ринку України та окремих країн Європейського Союзу, визначено структуру та проаналізовано основні показники страхових ринків Великобританії, Франції, Німеччини та України. Проведено аналіз функціонування вітчизняного та зарубіжних ринків страхування, а саме Великобританії, Німеччини, Франції за такими основними показниками як: чисельність страховиків; обсягів валових страхових премій та валових страхових виплат; рівнів валових страхових виплат; рівнів проникнення страхування у країні. Виявлено основні тенденції розвитку цих ринків. Виявлено, що розвиток страхового ринку в Україні протягом 2013-2017 рр. характеризувався такими негативними явищами, як: низька довіра громадськості до страхових компаній; низький рівень платоспроможності споживачів страхових послуг; низький рівень розвитку інфраструктури страхового ринку; низька ринкова капіталізація та низька якість активів; непопулярність страхування життя серед населення України; відсутність механізму гарантування страхових виплат за довгостроковим страхуванням життя; фінансово-економічна та соціально-політична нестабільність у країні. З’ясовано можливі напрями вдосконалення вітчизняного страхового ринку на основі зарубіжного досвіду. За результатами проведеного аналізу з’ясовано, що страховий ринок України, у порівнянні з провідними країнами світу, є недостатньо розвинутим, це показує рівень проникнення страхування та рівень валових страхових виплат.

Annotation: The article is devoted to research on theoretical fundamentals of understanding of corporate social responsibility hotel business, progress and problems of its expansion, as well as scientific justification of higherpriority lines of its development in Ukraine based on this research. The components of the social responsibility of the hotel business are presented. The attention was paid to the corporate responsibility of the hotel business. The question of social responsibility of the hotel business in Ukraine is debatable, therefore the study of the use of foreign experience is quite relevant.

Annotation: The article deals with the essence of financial security and its place in the system of economic security of the enterprise. The mechanism of financial security management of the enterprise is investigated, the structure and content of its main components are determined, their general characteristic is given.