Анотація: (English) For effective functioning of any direction of rendering services in the sphere of beauty, it is necessary to know exactly the consumer's needs for the perspective in all resources. Extensive experience of domestic and international specialists-lash makers and the market of eyelash extension services proves that the wrong organization of working space, the use of low-quality and cheap materials for the procedure, and many other factors, in order to save money can lead to negative consequences adversely affecting the body and health of customers. Creation of the Unified Academy of Eyelash Extension Services with compulsory certification of masters, defining evaluation criteria and assigning qualifications will contribute to further development of quality services and development of accredited specialists.