Annotation: The article is assigned to the end of the main scientific approaches to the term “corporate media”. For the understanding, the term "corporation" is given. Oscillations of the company are not just organizing because they are essentially commercial goals, corporate ZMI can include mass information and non-affiliate organizations. For media companies, the most valuable tool of corporate communication. The functions of the mass information of organizations are not surrounded by advertising and PR, the smell is also a source of new and innovative functions, as well as creative self-realization of sportsmen and clients of companies. The great versatility of the functions of corporate media, the greater the number of previous ones, who are close to journalism, low PR.