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Personal cabinetStrategic thinking as the key to leadership in B2B sales
Bibliographic description of the article for the citation:
Pidlutska Olena. Strategic thinking as the key to leadership in B2B sales//Science online: International Scientific e-zine - 2023. - №2. - https://nauka-online.com/en/publications/economy/2023/2/04-36/
Annotation: The article discusses the importance of strategic thinking in successful B2B sales leadership. It emphasizes the significance of seeing long-term perspectives, analyzing market trends, and adapting business models to changing circumstances. This approach creates a competitive edge and enhances the effectiveness of managing sales teams. Special attention is given to the connection between a leader's strategic vision and their ability to establish trusting relationships with clients and partners. The article notes that a strategic approach fosters a corporate culture that is focused on innovation and sustainable growth.