Tag: risks

Annotation: The article is devoted to the search for algorithms that allow drivers and fleet operators to reduce road risks based on telematics data, behavioral analysis and risk scoring. The relevance of the topic is due to the fact that in the conditions of digitalization of the short-term car rental market, driving safety can no longer be ensured only by traditional control of violations or technical monitoring of the vehicle. Dynamic assessment of driver behavior is becoming more important, which allows identifying risk patterns directly during the trip. The purpose of the article is to substantiate the features of dynamic assessment of driving risk based on telematics data in short-term car rental fleets on the US market. The study used general scientific methods of analysis, generalization, comparison and systematization of scientific literature. The author's methodology for comprehensive risk assessment is also presented, which can be adapted to the conditions of the US market and integrated into modern telematics, insurance and fleet-management systems. The article also shows that approaches to assessing driving risk have different construction logics. Some models are focused on the driver's perception of danger, while others use sensory signals, a smartphone, GPS or OBD-II data to recognize driving style. This allowed us to show that it is advisable to assess the risk in rental fleets not as a single event, but as a sequence of driver behavioral reactions within a specific trip. It is this approach that creates the basis for earlier detection of unstable or aggressive driving behavior. The practical significance of the study is that the proposed methodology can be used by international fleets, short-term car rental companies, insurance companies that use usage-based insurance models, as well as state and municipal transport systems. Its strengths include the ability to prevent fleet accidents through early detection of risky behavior, reduce insurance and repair costs, create an AI-model of behavioral risk scoring of the driver, scale to various telematics and fleet-management platforms, and transform fleets into data-driven safety and risk management systems.

Annotation: The place and role of Ukraine in the global market of insurance services was studied and the main trends of its development were identified. The author identified that the market of insurance services is an important component of the global services market, which is characterized by such characteristics as: dynamism of growth, active competition at the level of states and insurance companies, a relatively stable composition of leading states. It is noted that Ukraine is not a significant market player, but at the same time it is consistently integrated into the global insurance space. The largest counterparties of domestic insurers in the field of insurance and reinsurance are the countries of the European Union. Despite the fact that the USA has a relatively small share in aggregate agreements with the participation of Ukrainian companies, the potential for partnership is significant. Based on the analysis of geospatial directions of cooperation, it was found that in the current political situation, the most promising markets are Western and Eastern Europe. The thesis that the war with the Russian Federation exerts a powerful destructive influence on the development of the insurance services market in Ukraine at the current stage has been revealed. With the beginning of the war, obtaining protection through the mechanisms of reinsurance against war risks, and therefore the conclusion of such insurance contracts, became absolutely impossible, since for Ukraine the war ceased to be a risk and became a reality. It has been proven that the state offers various approaches to the introduction of an effective mechanism of protection against such threats. The author proposed to change the approach of insurers to cover this risk, and therefore to review the terms of insurance products from the point of view of possible coverage of both the direct impact of war risks and the "secondary" consequences of war (i.e., the detonation of mines and other munitions). It was concluded that, in fact, such measures will become possible after the end of active hostilities. It was determined that the further scientific directions of the research may consist in determining and evaluating the macroeconomic effects and consequences of the transformation of the insurance services market, the activities of insurance and reinsurance operators both in the domestic and international markets in the war and post-war period. A separate study needs to take into account the peculiarities of adaptation to the latest conditions of insurance and reinsurance of individual business entities, industries and spheres of the national economy.

Annotation: In this paper, research was carried out in the current conditions of globalization of the economy, increasing competition, increasing the requirements of buyers to the quality of products and service offered in the market, reducing the effectiveness of traditional marketing tools, as well as the emergence of new technologies for interaction with customers, the basis of the strategy of successful existence and further development of enterprises On the market, effective management of customer relationships becomes effective. Scientists believe that a new customer costs six times more expensive than achieving re-sale to an existing buyer. In addition, researchers A. Raykheld and M. Sasser proved that increasing the level of customer content by 5% increases profit by 25-85%. That is why every company strives to satisfy the needs and requirements of each client as fully as possible. This can allow the company to gain new opportunities for the sale of goods and services and become a key factor in sustainable development and the source of the company's long-term competitive advantage in the market. This customer orientation is CRM (Customers Relationships Management), a fundamental concept of customer relationship management. The results of the research of the international consulting company McKinsey show that in 68% of cases the reason for the withdrawal of customers is indifferent attitude from the seller, and only 14% - dissatisfaction with the product. Correct the situation is a CRM system, which is designed to effectively manage customer relationships. The companies found that by implementing an effective CRM program they can increase sales and create customer loyalty. Insight Technology Group claims that every sales representative in companies successfully implemented CRM programs, sales increased by an average of 51%, customer satisfaction increased by 20%, sales and service costs decreased by 21%, sales cycle times decreased by third, the margin increased by more than 2% ([2]).