Tag: positioning

The strategy of positioning the enterprise in a creative environment

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. The strategy of positioning the enterprise in a creative environment//Science online: International Scientific e-zine - 2023. - №6. - https://nauka-online.com/en/publications/economy/2023/6/08-14/

Annotation: The article reveals the essence of the creative environment, its modern features and analyzes the trends of the strategy of positioning in the creative environment. A comparison of the positioning strategy in the creative environment of domestic and foreign enterprises was also carried out.

Marketing research of the Ukrainian market of juice products

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Bibliographic description of the article for the citation:

and . Marketing research of the Ukrainian market of juice products//Science online: International Scientific e-zine - 2019. - №10. - https://nauka-online.com/en/publications/economy/2019/10/marketingovye-issledovaniya-ukrainskogo-rynka-sokovoj-produktsii/

Annotation: The article describes the stages of marketing research to analyze the preferences of brands in the Ukrainian juice market. The procedure of marketing researches of consumer preferences is offered and marketing information for development of strategy of positioning is systematized.

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