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The strategy of positioning the enterprise in a creative environment
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Bibliographic description of the article for the citation:

. The strategy of positioning the enterprise in a creative environment//Science online: International Scientific e-zine - 2023. - №6. - https://nauka-online.com/en/publications/economy/2023/6/08-14/

Annotation: The article reveals the essence of the creative environment, its modern features and analyzes the trends of the strategy of positioning in the creative environment. A comparison of the positioning strategy in the creative environment of domestic and foreign enterprises was also carried out.

Keywords: creative environment creativity positioning positioning strategy signs trends of positioning strategy креативне середовище креативність ознаки позиціонування стратегія позиціонування тренди стратегії позиціонування
Categories: Economy
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Marketing research of the Ukrainian market of juice products
Author: and

Bibliographic description of the article for the citation:

and . Marketing research of the Ukrainian market of juice products//Science online: International Scientific e-zine - 2019. - №10. - https://nauka-online.com/en/publications/economy/2019/10/marketingovye-issledovaniya-ukrainskogo-rynka-sokovoj-produktsii/

Annotation: The article describes the stages of marketing research to analyze the preferences of brands in the Ukrainian juice market. The procedure of marketing researches of consumer preferences is offered and marketing information for development of strategy of positioning is systematized.

Keywords: consumer preferences market marketing research positioning strategy маркетингові дослідження маркетинговые исследования позиционирование позиціонування потребительские предпочтения ринок рынок споживчі переваги стратегія
Categories: Economy
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