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Personal cabinetThe formation of image of the company
Author:
Виталий Безшийко
Bibliographic description of the article for the citation:
Виталий Безшийко. The formation of image of the company//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/economy/2018/11/formirovanie-korporativnogo-imidzha-kompanii/
Annotation: The process of the formations of image of the company by special instruments of marketing communications is analysed in the article. In particular, disagreements of using special corporate products are considered. Their classification and features of use in the industrial and consumer markets are offered.
Keywords:
auxiliary means of marketing communications
business souvenir
corporate image
promotional souvenir
special image products
бізнес-сувенір
вспомогательные средства маркетинговые коммуникации
допоміжні засоби маркетингові комунікації
корпоративний імідж
корпоративный имидж
промо-сувенір
специальная имиджевая продукция
спеціальна іміджева продукція
Categories:
Economy