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Personal cabinetBuilding an ecosystem of partner sales for sustainable business growth
Bibliographic description of the article for the citation:
Pidlutska Olena. Building an ecosystem of partner sales for sustainable business growth//Science online: International Scientific e-zine - 2018. - №7. - https://nauka-online.com/en/publications/economy/2018/7/14-18/
Annotation: In today's rapidly changing market landscape and with increasing competition, creating an effective partner sales ecosystem is essential for sustainable business growth. This study aims to develop a conceptual model and provide practical recommendations for creating and managing such an ecosystem. Through a comprehensive analysis of current approaches and successful case studies, we have identified key success factors and common mistakes in scaling partner programs. We propose a multi-tiered partner sales ecosystem structure, explore the principles of selecting partners, and discuss mechanisms for establishing effective relationships. Additionally, we explore tools for evaluating their contribution to a company's strategic development. The study's findings include methodological guidance for adapting a partner strategy to different business models and market circumstances, allowing companies to effectively extend their geographical reach, explore new market sectors, and enhance their competitive standing through collaboration with partners.