Rubric: Economy

Annotation: This article provides an in-depth analysis of the problem of gender inequality in Ukraine, in the context of the process of its European integration. The research is based on the use of various methods of analysis, among which correlation analysis, descriptive analysis and the taxonomy method occupy a significant place. These methods allow for a thorough examination of six key indicators of gender inequality, which include the employment gap, education levels, wages, social support and women's representation in parliament. As a result of the analysis, it was established that the gap in employment and the level of education are decisive factors that affect the opportunities of women in society. The analysis of indicators of gender equality shows that Ukraine, although entering the socio-cultural context of the European Union, remains at the bottom level of the rating among European countries. Despite this, the country has some achievements, in particular, indicators that exceed the average values in terms of the employment rate, the number of women with incomplete secondary education and the level of social support. However, it is worth noting that there are shortcomings, such as the low level of representation of women in parliament, as well as the gender gap in employment and wages. This requires attention and development of strategies to further improve the situation. It is noted that the preservation of gender inequality becomes a serious challenge for Ukraine, especially in the context of the desire for European integration. The conclusions of the article indicate the need for urgent action to reduce these inequalities. The results of the analysis open wide opportunities for further research and development of programs and initiatives aimed at improving the state of gender equality in Ukraine and its adaptation to European standards. Including, conducting a cluster analysis for a deeper understanding of the classification of countries by the level of gender inequality, as well as the formation of strategies for improving low indicators of equality with the aim of raising Ukraine in the rating.

Annotation: The article examines the essence of the concept of "marketing pricing policy" and establishes that it is important in today's conditions, as it allows to correctly define the purpose, tasks, types, functions of marketing pricing and provides the basis for making quality decisions regarding the pricing process at the enterprise. The marketing price strategy is a strategic direction of the company's marketing price policy, which is based on actions to form a forecast price level and plan its effective use. Peculiarities of formation of marketing price policy at "FAVORIT ZNAK" LLC enterprise are considered. It was established that in the process of pricing, "FAVORIT ZNAK" LLC uses a cost method that does not provide flexibility in pricing and makes it impossible to quickly adapt to changes in the external and internal environment, which significantly narrows the work with prices. At the stages of pricing formation at the enterprise, there is a problem of inconsistency of goals between the responsible units, and there is no evaluation of the effectiveness of the pricing policy.

Annotation: Studies devoted to the pricing of digital financial assets and the formation of insurance reserves of insurance companies appear to be relevant and rapidly developing in the context of the global economy. The gradual transition to digital financial products and technologies creates new challenges and opportunities for economic research. This topic is considered at the economic level with the aim of in-depth analysis of the digital asset pricing process and its impact on the financial stability and risks of insurance companies. This research will focus on studying the mechanisms underlying the pricing of digital assets, including cryptocurrencies, digital securities and other financial instruments that are increasingly popular in today's world. Attention will also be focused on the analysis of strategies and methodologies for the formation of insurance reserves for insurance companies, especially those facing the risks of technology and digital assets. Research on this topic can contribute to the development of risk management and pricing strategies in the field of digital financial assets and insurance, which play an important role in the sustainable development of the global economy.

Annotation: In this article, an attempt was made to highlight the process of formation and development of Ukraine's foreign economic activity in the regions bordering the European Union, since the declaration of independence. Special attention is paid to cross-border trade as a key aspect of cooperation between Ukraine and Central European EU member states, it is defined as an important element of Euroregional cooperation and the strategy of Ukraine's acquisition of EU membership. Also, in the author's opinion, the main modern problems of the organization of cross-border trade in Ukraine are indicated in the article and the ways of improving these problems are identified. After all, over the past three years, there has been a trend towards a gradual deepening of bilateral cooperation between Ukraine and the EU. Ukraine is gradually entering the markets of the European Union, but there is a need to pay attention to a number of problems that prevent effective cooperation, in particular, effective protection of the competitiveness of the Ukrainian economy is important. Accordingly, improving the development of cross-border trade should become one of the priority directions of state policy, since this direction of foreign economic activity is also aimed at the implementation of the Association Agreement between Ukraine, on the one hand, and the European Union, the European Atomic Energy Community and their member states, with the other side the article also examines the research of domestic scientists, who see that at present the conditions for conducting cross-border trade are characterized, firstly, by a high degree of cost-effectiveness, caused by the duration of customs procedures, queues of vehicles at the border, missed economic benefits, and secondly, it is not enough developed regulatory, legal and organizational management foundations for the proper provision of cross-border trade in the conditions of the European integration policy, which is carried out by our state in order to become a full-fledged member of the Euro-Russian community. After all, it is known that the organization of cross-border trade between the member states of the Union is characterized by the openness of markets, which, in turn, stimulates the competitiveness of enterprises in border regions. Accordingly, all this necessitates the development of ways to improve the organization of cross-border trade.