Annotation: The article highlights the importance of urban public space lighting in ensuring safety and orientation for residents in high-risk environments. Proper lighting can reduce crime rates, improve orientation, and facilitate safe evacuation during emergencies. The study analyzes the use of intelligent lighting systems, energy-efficient technologies, and approaches to adapting lighting to various situations. It also describes collaboration with communities and authorities to enhance the efficiency of lighting systems.

Annotation: The article delves into the concept of «financial stability of commercial banks», emphasizing its role as a fundamental economic category and its interconnectedness with the notions of «reliability» and «stability». The study highlights the primary distinctions among the various definitions of financial stability, offering a clear understanding of its essence. The research identifies three core characteristics that define the financial stability of a commercial bank: the level of engagement of public interest groups, the quantitative and qualitative capacity of resource potential, and the institution’s resilience to external and internal factors, enabling it to return to its original state after disturbances.

Annotation: The article examines the functions and types of illustrations in modern textbooks for learning foreign languages. Emphasis is placed on the informational, developmental, educational, and motivational roles of illustrative materials. The classification of illustrations by their targeted functions, graphical techniques, and placement in the book is analyzed. An example of creating illustrations that fulfill the primary functions of a textbook using combined graphical techniques is provided, demonstrating their contribution to effective knowledge acquisition.

Annotation: Provides a comprehensive analysis of current approaches to the investigation of war crimes in Ukraine in the context of the ongoing war and intensification of aggressive actions on its territory. Particular attention is paid to the challenges faced by pre-trial investigation bodies, in particular those related to global geopolitical changes, legal and regulatory gaps, as well as security issues, tactical difficulties and logistical challenges in collecting evidence and conducting investigative actions. The author systematizes the main problems and barriers faced by law enforcement agencies and proposes new approaches to overcome them.

Annotation: In recent years, specialists and manufacturers have made significant progress in the search and selection of the most practical and efficient technical solutions aimed at the comprehensive optimization of fuel mixture preparation and delivery processes to combustion chambers of thermodynamic equipment within the infrastructure of smart homes. Experimental installations have been carried out on diesel engines, boilers, diesel generators, gas turbines, and other thermodynamic equipment used to equip fuel subsystems and supersystems within the smart home infrastructure and smart manufacturing facilities.

Annotation: (Українська) Стаття присвячена дослідженню основних шляхів підвищення результативності у протидії фінансовому шахрайству в Україні. Проведено аналіз основних видів шахрайських схем, зокрема маніпуляції з фінансовими операціями, використання шкідливого програмного забезпечення, а також зловживання довірою. Також розглядаються сучасні методи шахрайства, зокрема використання новітніх технологій та криптовалют, що ускладнюють виявлення і боротьбу з такими злочинами. Розглянуто міжнародний досвід, зокрема співпрацю України з ЄС у межах програми EUAF, яка сприяє вдосконаленню механізмів боротьби з шахрайством за рахунок новітніх IT-інструментів та підвищення кваліфікації фахівців. Визначено ключові напрями підвищення результативності протидії фінансовим злочинам, серед яких удосконалення законодавства, формування ефективної політики інформаційної безпеки та розвиток міжнародної співпраці.

Annotation: Introduction. In modern market conditions, the effectiveness of marketing communications has become a decisive factor in the success of enterprises. Increasing competition and rapid changes in consumer preferences require companies to constantly improve their communication strategies. Evaluating the effectiveness of these measures helps not only to optimize costs but also to enhance audience engagement. This article proposes a systematic approach to analyzing marketing communications, incorporating both quantitative and qualitative methods. Purpose. The aim of the study is to develop an effective methodology for assessing the performance of marketing communication strategies in enterprises. The primary focus is on combining financial metrics (ROI, CAC, CPC) with qualitative analysis methods, such as the NPS index and focus groups. Materials and Methods. To achieve the objective, a mixed methodological approach was employed, including:quantitative analysis, which allows for evaluating the economic efficiency of marketing activities;qualitative analysis, aimed at studying consumer reactions and loyalty. The research utilized scientific publications, practical case studies from enterprises, and results of customer surveys. Results. The study confirmed that combining quantitative and qualitative evaluation methods provides a comprehensive picture of the effectiveness of marketing communications. Calculations of key metrics such as ROI, CAC, and CPC demonstrated that channel efficiency significantly depends on the target audience and the nature of the campaigns. Qualitative methods, particularly the NPS index and focus groups, revealed that customer perceptions of the brand often do not align with the expected campaign outcomes, necessitating strategy adjustments. The integration of data from quantitative analysis and insights from qualitative research made it possible to develop recommendations for cost optimization and enhancing customer loyalty. Prospects. The findings of the study can serve as a basis for optimizing marketing communication expenditures and improving their efficiency. The implementation of automated analysis tools will enable enterprises to adapt more effectively to changes in the market environment.

Annotation: The main problems of lending to small and medium-sized businesses are analyzed, such as: high interest rates, insufficient collateral, complex lending procedures and the impact of the economic crisis, high level of financial instability, unstable cash flow, lack of access to credit resources, low level of capitalization. An analysis of the current state of bank crediting of the Ukrainian economy was made.

Annotation: Fundamental Issues of Horizontal and Vertical Integration of Structural and Technological Solutions in the Context of the Complex Uncertainty of the Final Integrated Solution. Introduction. To ensure comprehensive protection of innovative technical ideas from uncontrolled borrowing and even copying, the non-obviousness of an idea for an average specialist in the technological field has immense significance in the context of an increasingly deepening globalization. This importance is further exacerbated by the specific and complex development of the idea and its gradual step-by-step transition from a pure idea to concrete interrelated technical solutions and their integrative penetration and technological diffusion from one technological field to other adjacent technological fields. A fundamental condition for such penetration is the shifting of boundaries between technological fields and the blurring of characteristics and properties of such boundaries. Purpose. As an example of the emergence and synthesis of this type of innovative idea, the author of this publication presents the development of an idea for contactless remote control and online monitoring of parameters and concentrations of technological solutions. The principle of the sensor-capsule design and the algorithm for its application are detailed, leading to the serial production of such sensor-capsules and their large-scale use in modern complex high-tech manufacturing, as well as in biological technologies, medicine, and agriculture. Materials and methods. At this point, the author finds it necessary to take a brief detour to analyze both macro and micro variants in the development and application of these technologies, considering the specifics of their use in various scales of application and the different conditions under which they are applied in modern smart manufacturing environments.

Annotation: Inventions in the Field of Contactless Control and Monitoring of Drinking Water and Cow's Milk Quality in the Ecosystem and Infrastructure of a Smart Home. Introduction. The quality of drinking water and milk in the infrastructure of a smart home essentially determines the quality of life. In all methods of quality control for water and milk, conductivity is commonly considered a clear indicator of purity. The more contaminants there are in water or milk, the lower its electrical resistance, and the cleaner the water or milk, the higher its electrical resistance. This was acceptable for a long time, until international terrorism reached its current level of proliferation, and until overall environmental pollution reached unprecedented scales and dimensions, as it is today. Purpose. These are certainly not all the factors that justify the urgent need for more comprehensive quality control of water or milk, but they are very important ones. Almost all existing technologies, devices, and equipment for monitoring the quality of water or milk have a very narrow range of technical capabilities and do not cover all the parameters that need to be constantly monitored. This is necessary to ensure that water or milk, which, due to the aforementioned reasons, is contaminated to the extent that it poses a danger to human life and health, does not reach the consumer.