Annotation: In the modern global business environment, characterized by instability and uncertainty, strategies for optimization and production placement acquire particular significance. Enterprises face unforeseen challenges, such as economic fluctuations, political instability, and the impact of global crises. In such conditions, there is a necessity to develop strategies that enable the optimization of production and efficient placement of manufacturing resources. This article aims to explore and highlight the key aspects of optimization and production placement in an unstable business environment. It considers not only the technical aspects of these issues but also strategic solutions that allow enterprises to adapt and anticipate changes in the economic and social landscape.