Annotation: The organization of the automobile import business plays an important role in the automotive ecosystem. However, the success of this business depends on the organization's ability to effectively manage logistics, satisfy the preferences of local consumers, and maintain strong relationships with both manufacturers and local dealers. In today's dynamic world of international trade, automobile import is a promising area of entrepreneurial activity that requires a comprehensive approach to assessing its economic feasibility. Assessing the economic efficiency of a business related to the import of automotive products requires a multifactorial analysis of market conditions and the company's internal resources. The most important aspect here is the correct ratio of investment costs to the projected profit from the sale of imported vehicles on the domestic market. The purpose of the article is to characterize approaches to assessing the economic efficiency of the automobile import business. The practical significance of the study lies in the fact that the analysis of approaches to assessing the economic efficiency of the business of importing automobiles will allow the development of necessary directions for improving their efficiency.