Annotation: The article is devoted to the problems of implementing a value-based approach to managing company's finances and evaluating its effectiveness. Particular attention is focused on the selection of indicators that would enable to analyze and conclude on the effectiveness of the use of value-based financial management. The article describes main ways and methods of formation of shareholder value of the company, as well as indicators that allow to quantify the value of the company for stakeholders. The basic theoretical principles of the use of VBM indicators are systematized, as well as possible ways and methods of their integration into the value-based management system.