Annotation: The reputation of a country is influenced by a large number of factors that the state can influence. Among the factors that can be influenced by one of the key for our state is scientific activity. The authors of the study believe that there is a correlation between the reputation of the country and its economic results. In addition, reputation directly affects the welfare of the state and its ability to successfully compete and develop in the global economy. In their view, effective reputation management practices make it possible for countries to be relevant and to differentiate themselves in a globalized world, which is paramount in the face of fierce competition. Some scholars believe that today Ukraine has a rather uncertain reputation on the world stage, which is why it loses dividends not only in the political space, but also in matters of national security, economic growth, democratic transformations, scientific environment, etc. The urgent issue is the transformation of Ukraine into a European state with appropriate standards of internal and external stability. This requires a clear definition of geopolitical priorities and self-determination as a sovereign state with its own national interests. It is worthwhile to note that Ukrainian science was able to maintain its reputation in the world, and continues to defend the country's honor on the world stage.