Annotation: The essence of the economic category «enterprise competitiveness» is disclosed. It has been determined that the competitiveness of an enterprise is one of the main prerequisites for its safe development, which is characterized by the ability of an agricultural enterprise to occupy better competitive positions than its competitors. It is established that the assessment of the level of competitiveness of the enterprise provides for the evaluation of the market position in the market in order to ensure the safe operation of the enterprise. When diagnosing the competitiveness of an agricultural enterprise, it is recommended to use the effective competition method.