Annotation: The article examines the key challenges and opportunities for Ukrainian companies entering international markets in the context of post-war reconstruction. Strategic factors of business competitiveness are identified: institutional support, innovation, access to international financing, and the development of the 'Made in Ukraine' brand. The problems of restoring logistics, attracting investments, and overcoming global competition are highlighted. Directions for Ukraine’s integration into the global economy through export-oriented models, international clusters, and digital trade platforms are substantiated.